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A Affiner la rechercheAgriculture in Iraq during the 3rd / H.Q.el Samarrae
Titre : Agriculture in Iraq during the 3rd Type de document : texte imprimé Auteurs : H.Q.el Samarrae Editeur : Beirut : Libr. du liban Année de publication : 1972 Importance : 248 p. Format : 22 cm. Langues : Français Tags : économie rurale Agriculture in Iraq during the 3rd [texte imprimé] / H.Q.el Samarrae . - Beirut : Libr. du liban, 1972 . - 248 p. ; 22 cm.
Langues : Français
Tags : économie rurale Réservation
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Cote Support Localisation Section Disponibilité A/ 2542 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Agriculture in latin America and clobal structural reform Type de document : texte imprimé Auteurs : T. Kunio ; J. Watanabe Editeur : Tokyo : IDC Importance : 49 p. Format : 24 cm. Langues : Français Tags : Croissance et développement Agriculture in latin America and clobal structural reform [texte imprimé] / T. Kunio ; J. Watanabe . - Tokyo : IDC, [s.d.] . - 49 p. ; 24 cm.
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Tags : Croissance et développement Réservation
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Cote Support Localisation Section Disponibilité A/ 2952 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible 
Titre : AI Startup Strategy : A Blueprint to Building Successful Artificial Intelligence Products from Inception to Exit Type de document : texte imprimé Auteurs : Adhiguna Mahendra, Auteur Editeur : APress Année de publication : 2023 Importance : 428p ISBN/ISSN/EAN : 978-1-4842-9501-4 Langues : Anglais Tags : Startup Founders, Product Managers, Software Architects/Lead Engineers, Executives Résumé : Gain exclusive access to the secrets to building an enterprise AI start-up. AI innovation helps with every aspect of the business, from the supply chain, marketing, and advertising, customer service, risk management, operations to security. Industries from different verticals have been adopting AI and get real business values out of it.
This book guides you through each step, from defining the business need and business model, all the way to registering IP and calculating your AI start-up valuation. You see how to perform market and technology validation, perform lean AI R&D, design AI architecture, AI product development and operationalization. The book also cover building and managing an AI team, along with attracting and keeping business and developer users,
Building an Enterprise AI start-up is hard because Enterprise AI is an effort to build applications to mimic human intelligence to solve business problems. Hence it has a different challenge from building traditional non-AI applications, such as scouting, recruiting and managing AI talents; designing the most cost-efficient and scalable Enterprise AI; or establishing the best practice to operationalize AI in production
As we are in the dawn of the AI-first product wave, AI-powered products for enterprises will be created for many years to come and AI Startup Strategy is the one-stop guide for it.
What You'll Learn
Match customer’s expectation VS technical feasibility
Justify business values and ROI for customers
Review the best business models for high valuation enterprise AI start-ups
Design an AI product that gives a satisfactory experience for the user
Register and value AI IPAI Startup Strategy : A Blueprint to Building Successful Artificial Intelligence Products from Inception to Exit [texte imprimé] / Adhiguna Mahendra, Auteur . - new york : APress, 2023 . - 428p.
ISBN : 978-1-4842-9501-4
Langues : Anglais
Tags : Startup Founders, Product Managers, Software Architects/Lead Engineers, Executives Résumé : Gain exclusive access to the secrets to building an enterprise AI start-up. AI innovation helps with every aspect of the business, from the supply chain, marketing, and advertising, customer service, risk management, operations to security. Industries from different verticals have been adopting AI and get real business values out of it.
This book guides you through each step, from defining the business need and business model, all the way to registering IP and calculating your AI start-up valuation. You see how to perform market and technology validation, perform lean AI R&D, design AI architecture, AI product development and operationalization. The book also cover building and managing an AI team, along with attracting and keeping business and developer users,
Building an Enterprise AI start-up is hard because Enterprise AI is an effort to build applications to mimic human intelligence to solve business problems. Hence it has a different challenge from building traditional non-AI applications, such as scouting, recruiting and managing AI talents; designing the most cost-efficient and scalable Enterprise AI; or establishing the best practice to operationalize AI in production
As we are in the dawn of the AI-first product wave, AI-powered products for enterprises will be created for many years to come and AI Startup Strategy is the one-stop guide for it.
What You'll Learn
Match customer’s expectation VS technical feasibility
Justify business values and ROI for customers
Review the best business models for high valuation enterprise AI start-ups
Design an AI product that gives a satisfactory experience for the user
Register and value AI IPRéservation
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Cote Support Localisation Section Disponibilité A/ 6675 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible A/ 6675 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : An Introduction to development economics Type de document : texte imprimé Auteurs : W. ElkanWalter Editeur : Sidney : Penguin Année de publication : 1973 Importance : 157 p. Format : 18 cm. Langues : Français Langues originales : Français Tags : Croissance et développement An Introduction to development economics [texte imprimé] / W. ElkanWalter . - Sidney : Penguin, 1973 . - 157 p. ; 18 cm.
Langues : Français Langues originales : Français
Tags : Croissance et développement Réservation
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Cote Support Localisation Section Disponibilité A/ 0258 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : An Outline theory of population Type de document : texte imprimé Auteurs : I. Valentay Editeur : Moscou : Ed. du Progrés Année de publication : 1980 Importance : 307 p. Format : 20 cm. Langues : Français Tags : Démographie An Outline theory of population [texte imprimé] / I. Valentay . - Moscou : Ed. du Progrés, 1980 . - 307 p. ; 20 cm.
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Tags : Démographie Réservation
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Cote Support Localisation Section Disponibilité A/ 2808 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Asian dilemma : the essence of social progress in the transitional period Type de document : texte imprimé Auteurs : R Ulyanovsky Editeur : Moscou : Progrés Année de publication : 1973 Importance : 256 p. Format : 20 cm. Langues : Français Tags : Politique Asian dilemma : the essence of social progress in the transitional period [texte imprimé] / R Ulyanovsky . - Moscou : Progrés, 1973 . - 256 p. ; 20 cm.
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Tags : Politique Réservation
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Cote Support Localisation Section Disponibilité A/ 3011 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Le banking islamique Type de document : texte imprimé Auteurs : Kamel CHEHRIT Editeur : Ager : liveres Année de publication : 2007 Importance : 126p Format : 22cm ISBN/ISSN/EAN : 978996181992 Langues : Français Langues originales : Français Tags : INSTRUCTION FINNANCIERE Le banking islamique [texte imprimé] / Kamel CHEHRIT . - Ager : liveres, 2007 . - 126p ; 22cm.
ISSN : 978996181992
Langues : Français Langues originales : Français
Tags : INSTRUCTION FINNANCIERE Réservation
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Titre : Business and economics : choix de textes anglais et français Type de document : texte imprimé Auteurs : M. Marheteau Mention d'édition : 2e éd. Editeur : Paris : A. Colin Année de publication : 1970 Importance : 442 p. Format : 17 cm. Langues : Français Tags : Economie générale Business and economics : choix de textes anglais et français [texte imprimé] / M. Marheteau . - 2e éd. . - Paris : A. Colin, 1970 . - 442 p. ; 17 cm.
Langues : Français
Tags : Economie générale Réservation
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Cote Support Localisation Section Disponibilité A/ 0264 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : a conceptual framework for the development of lifong educatin in the USSR Type de document : texte imprimé Auteurs : A. P. Vladislav Editeur : Paris : UNESCO Année de publication : 1987 Importance : 111 p. Format : 20 cm. Langues : Français Tags : Education a conceptual framework for the development of lifong educatin in the USSR [texte imprimé] / A. P. Vladislav . - Paris : UNESCO, 1987 . - 111 p. ; 20 cm.
Langues : Français
Tags : Education Réservation
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Cote Support Localisation Section Disponibilité A/ 3009 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Customer Communities : Engage and Retain Customers to Build the Future of Your Business Type de document : texte imprimé Auteurs : Nick Mehta, Auteur ; Robin Van Lieshout, Auteur Editeur : New Jersey : Wiley and sons Année de publication : 2024 Importance : 236p ISBN/ISSN/EAN : 978-1-394-17211-5 Note générale : Includes bibliographical references and index Langues : Anglais Tags : Customer relations, Corporations--Growth Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.
The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find:
Strategies for creating a cross functional customer engagement team
Techniques for building community in places that aren’t the web or on social media
Ways to bring your organization’s culture and values into your community with a human-first alignment
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.Customer Communities : Engage and Retain Customers to Build the Future of Your Business [texte imprimé] / Nick Mehta, Auteur ; Robin Van Lieshout, Auteur . - New Jersey (New Jersey) : Wiley and sons, 2024 . - 236p.
ISBN : 978-1-394-17211-5
Includes bibliographical references and index
Langues : Anglais
Tags : Customer relations, Corporations--Growth Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.
The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find:
Strategies for creating a cross functional customer engagement team
Techniques for building community in places that aren’t the web or on social media
Ways to bring your organization’s culture and values into your community with a human-first alignment
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.Réservation
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Cote Support Localisation Section Disponibilité A/ 6676 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible A/ 6676 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible A/ 6676 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible A/ 6676 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Data Quality : Empowering Businesses with Analytics and AI Type de document : texte imprimé Auteurs : Prashanth Southekal, Auteur Editeur : New Jersey : Wiley and sons Année de publication : 2023 Importance : 271p ISBN/ISSN/EAN : 978-1-394-16523-0 Langues : Anglais Tags : Business data -- Data quality in business -- Causes for poor data quality -- Data lifecycle and lineage -- Profiling for data quality -- Reference architecture for data quality -- Best practices to realize data quality -- Best practices to realize data quality -- Data governance -- Protecting data -- Data ethics. Index. décimale : 658 Gestion des entreprises privées et publiques Résumé : In Data Quality: Empowering Businesses with Analytics and AI, veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data. In the book, you’ll learn techniques to define and assess data quality, discover how to ensure that your firm’s data collection practices avoid common pitfalls and deficiencies, improve the level of data quality in the business, and guarantee that the resulting data is useful for powering high-level analytics and AI applications.
The author shows you how to:
Profile for data quality, including the appropriate techniques, criteria, and KPIs
Identify the root causes of data quality issues in the business apart from discussing the 16 common root causes that degrade data quality in the organization.
Formulate the reference architecture for data quality, including practical design patterns for remediating data quality
Implement the 10 best data quality practices and the required capabilities for improving operations, compliance, and decision-making capabilities in the business
An essential resource for data scientists, data analysts, business intelligence professionals, chief technology and data officers, and anyone else with a stake in collecting and using high-quality data, Data Quality: Empowering Businesses with Analytics and AI will also earn a place on the bookshelves of business leaders interested in learning more about what sets robust data apart from the rest.Data Quality : Empowering Businesses with Analytics and AI [texte imprimé] / Prashanth Southekal, Auteur . - New Jersey (New Jersey) : Wiley and sons, 2023 . - 271p.
ISBN : 978-1-394-16523-0
Langues : Anglais
Tags : Business data -- Data quality in business -- Causes for poor data quality -- Data lifecycle and lineage -- Profiling for data quality -- Reference architecture for data quality -- Best practices to realize data quality -- Best practices to realize data quality -- Data governance -- Protecting data -- Data ethics. Index. décimale : 658 Gestion des entreprises privées et publiques Résumé : In Data Quality: Empowering Businesses with Analytics and AI, veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data. In the book, you’ll learn techniques to define and assess data quality, discover how to ensure that your firm’s data collection practices avoid common pitfalls and deficiencies, improve the level of data quality in the business, and guarantee that the resulting data is useful for powering high-level analytics and AI applications.
The author shows you how to:
Profile for data quality, including the appropriate techniques, criteria, and KPIs
Identify the root causes of data quality issues in the business apart from discussing the 16 common root causes that degrade data quality in the organization.
Formulate the reference architecture for data quality, including practical design patterns for remediating data quality
Implement the 10 best data quality practices and the required capabilities for improving operations, compliance, and decision-making capabilities in the business
An essential resource for data scientists, data analysts, business intelligence professionals, chief technology and data officers, and anyone else with a stake in collecting and using high-quality data, Data Quality: Empowering Businesses with Analytics and AI will also earn a place on the bookshelves of business leaders interested in learning more about what sets robust data apart from the rest.Réservation
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Titre : Decentralizing Finance : How DeFi, Digital Assets, and Distributed Ledger Technology Are Transforming Finance Type de document : texte imprimé Auteurs : Kenneth Bok, Auteur Mention d'édition : First edition Editeur : Hoboken, NJ : John Wiley and Sons Année de publication : 2024 Importance : 252p ISBN/ISSN/EAN : 978-1-394-15497-5 Note générale : Includes bibliographical references and index.
Langues : Anglais Tags : Finance ,Technological innovations. Index. décimale : 332 Economie financière : finances publiques, classer à 336 Résumé : In Decentralizing Finance: How DeFi, Digital Assets and Distributed Ledger Technology Are Transforming Finance, blockchain and digital assets expert Kenneth Bok offers an insightful exploration of the current state of decentralized finance (DeFi). As distributed ledger technology (DLT) increasingly optimizes and democratizes financial ecosystems worldwide, this book serves as a comprehensive guide to the most salient aspects of the ongoing transformation.
The text delves into both crypto-native DeFi and DLT applications in regulated financial markets, providing:
Comprehensive analysis of crypto-native DeFi across key areas such as its competitive landscape, infrastructure, financial instruments, activities, and applications
Coverage of key risks, mitigation strategies, and regulatory frameworks, analyzed through the perspective of international financial standard-setting bodies
Insight into how DLT is reshaping traditional financial systems through innovations like central bank digital currencies (CBDCs), tokenized assets, tokenized deposits, and institutional-grade DeFi platforms
In a world where financial technology is rewriting the fundamental code of digital currency, the future of money is undeniably DLT-centric. How will this seismic shift interact with existing financial infrastructures? Can decentralization and traditional banking coexist and potentially synergize? This book endeavors to answer these pressing questions for financial professionals navigating these transformative times.
Authored by a former Goldman Sachs trader, past Head of Growth at Zilliqa, and an early Ethereum investor with extensive experience in both traditional finance and the crypto ecosystem, Decentralizing Finance provides you with an insider's perspective on the revolution that is DeFi.Decentralizing Finance : How DeFi, Digital Assets, and Distributed Ledger Technology Are Transforming Finance [texte imprimé] / Kenneth Bok, Auteur . - First edition . - Hoboken, NJ : John Wiley and Sons, 2024 . - 252p.
ISBN : 978-1-394-15497-5
Includes bibliographical references and index.
Langues : Anglais
Tags : Finance ,Technological innovations. Index. décimale : 332 Economie financière : finances publiques, classer à 336 Résumé : In Decentralizing Finance: How DeFi, Digital Assets and Distributed Ledger Technology Are Transforming Finance, blockchain and digital assets expert Kenneth Bok offers an insightful exploration of the current state of decentralized finance (DeFi). As distributed ledger technology (DLT) increasingly optimizes and democratizes financial ecosystems worldwide, this book serves as a comprehensive guide to the most salient aspects of the ongoing transformation.
The text delves into both crypto-native DeFi and DLT applications in regulated financial markets, providing:
Comprehensive analysis of crypto-native DeFi across key areas such as its competitive landscape, infrastructure, financial instruments, activities, and applications
Coverage of key risks, mitigation strategies, and regulatory frameworks, analyzed through the perspective of international financial standard-setting bodies
Insight into how DLT is reshaping traditional financial systems through innovations like central bank digital currencies (CBDCs), tokenized assets, tokenized deposits, and institutional-grade DeFi platforms
In a world where financial technology is rewriting the fundamental code of digital currency, the future of money is undeniably DLT-centric. How will this seismic shift interact with existing financial infrastructures? Can decentralization and traditional banking coexist and potentially synergize? This book endeavors to answer these pressing questions for financial professionals navigating these transformative times.
Authored by a former Goldman Sachs trader, past Head of Growth at Zilliqa, and an early Ethereum investor with extensive experience in both traditional finance and the crypto ecosystem, Decentralizing Finance provides you with an insider's perspective on the revolution that is DeFi.Réservation
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Titre : Digital Content Marketing : Creating Value in Practice Type de document : texte imprimé Auteurs : Agata Krowinska, Auteur ; Christof Backhaus, Auteur ; Benjamin Becker, Auteur ; Fabian Bosser, Auteur Mention d'édition : First Edition. Editeur : Routledge, Taylor & Francis Group Année de publication : 2024 Importance : 240p ISBN/ISSN/EAN : 978-1-03-234679-3 Note générale : Includes bibliographical references and index.
Langues : Anglais Tags : Internet marketing, Strategic planning, Value added. Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.
The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.Note de contenu : 1. Introduction to Content Marketing;
2. Content Marketing Planning, Execution and Measurement;
3. Content Marketing ideation: How to generate and manage creative concepts;
4. Value Creation Through Digital Content: Informative Value;
5. Value Creation Through Digital Content: Entertainment Value;
6. Value Creation Through Digital Content: Social Value;
7. Value Creation Through Digital Content: User Co-creation Value;
8. Digital Content and Social Media Influencers;
9. Content Curation: Best Practices and Techniques;
10. Content Marketing and Sponsorship;
11. The Dark Side of Content Marketing;
12. Contemporary and Emerging Content Marketing TrendsDigital Content Marketing : Creating Value in Practice [texte imprimé] / Agata Krowinska, Auteur ; Christof Backhaus, Auteur ; Benjamin Becker, Auteur ; Fabian Bosser, Auteur . - First Edition. . - London ; New York : Routledge, Taylor & Francis Group, 2024 . - 240p.
ISBN : 978-1-03-234679-3
Includes bibliographical references and index.
Langues : Anglais
Tags : Internet marketing, Strategic planning, Value added. Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.
The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.Note de contenu : 1. Introduction to Content Marketing;
2. Content Marketing Planning, Execution and Measurement;
3. Content Marketing ideation: How to generate and manage creative concepts;
4. Value Creation Through Digital Content: Informative Value;
5. Value Creation Through Digital Content: Entertainment Value;
6. Value Creation Through Digital Content: Social Value;
7. Value Creation Through Digital Content: User Co-creation Value;
8. Digital Content and Social Media Influencers;
9. Content Curation: Best Practices and Techniques;
10. Content Marketing and Sponsorship;
11. The Dark Side of Content Marketing;
12. Contemporary and Emerging Content Marketing TrendsRéservation
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Titre : Digital Pricing : A Guide to Strategic Pricing for the Digital Economy Type de document : texte imprimé Auteurs : Frank Frohmann, Auteur Mention d'édition : 2023rd Edición Editeur : Springer Année de publication : 2023 Collection : Management for Professionals Importance : 338p Format : 24cm ISBN/ISSN/EAN : 978-3-031-24590-9 Langues : Anglais Tags : Marketing - General, E-Commerce - General (see also Computers - Electronic Commer, Information Management Index. décimale : 658.81 Gestion des ventes Résumé : This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism Note de contenu : 1. Basics of Price Management
2. Characteristics of Digital Pricing
3. Business Models
4. Revenue Models
5. Pricing Process Part 1: Analysis
6. Pricing Process Part 2: Strategy
7. Pricing Process Part 3: Structure (3a: Price Differentiation)
8. Pricing Process Part 3: Structure (3b: Price Models)
9. Pricing Process Part 3: Structure (3c: Price Optimization)
10. Pricing Process Part 3: Structure (3d: Portfolio Pricing)
11. Pricing Process Part 4: Implementation
12. Pricing Process Part 5: Monitoring
13. Pricing Process and Pricing PsychologyDigital Pricing : A Guide to Strategic Pricing for the Digital Economy [texte imprimé] / Frank Frohmann, Auteur . - 2023rd Edición . - Cham, Switzerland : Springer, 2023 . - 338p ; 24cm. - (Management for Professionals) .
ISBN : 978-3-031-24590-9
Langues : Anglais
Tags : Marketing - General, E-Commerce - General (see also Computers - Electronic Commer, Information Management Index. décimale : 658.81 Gestion des ventes Résumé : This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism Note de contenu : 1. Basics of Price Management
2. Characteristics of Digital Pricing
3. Business Models
4. Revenue Models
5. Pricing Process Part 1: Analysis
6. Pricing Process Part 2: Strategy
7. Pricing Process Part 3: Structure (3a: Price Differentiation)
8. Pricing Process Part 3: Structure (3b: Price Models)
9. Pricing Process Part 3: Structure (3c: Price Optimization)
10. Pricing Process Part 3: Structure (3d: Portfolio Pricing)
11. Pricing Process Part 4: Implementation
12. Pricing Process Part 5: Monitoring
13. Pricing Process and Pricing PsychologyRéservation
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Titre : ECONOMICS AND ENGLISH Type de document : texte imprimé Auteurs : SMAIL BENMOUSSAT Editeur : Alger : OPU Année de publication : 1998 Importance : 194P Format : 24CM Langues : Français Tags : généralités ECONOMICS AND ENGLISH [texte imprimé] / SMAIL BENMOUSSAT . - Alger : OPU, 1998 . - 194P ; 24CM.
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Titre : L'Esprit marketing Titre original : the marketing mode Type de document : texte imprimé Auteurs : th. Levill Editeur : Paris : Ed. d'organisation Année de publication : 1972 Importance : 386 p. Format : 24 cm. Langues : Français Tags : Marketing L'Esprit marketing = the marketing mode [texte imprimé] / th. Levill . - Paris : Ed. d'organisation, 1972 . - 386 p. ; 24 cm.
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Titre : Essentials of financial management Type de document : texte imprimé Auteurs : George E. pinches Mention d'édition : 4éd. Editeur : New york : Harper Année de publication : 1991 Importance : 907 p. Format : 24 cm. Langues : Français Tags : Gestion financière management Essentials of financial management [texte imprimé] / George E. pinches . - 4éd. . - New york : Harper, 1991 . - 907 p. ; 24 cm.
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Titre : Financial and banking studies in english Type de document : texte imprimé Auteurs : Mahmood Ibrahim noor ; Adnan tailehal nami Editeur : Amman : Dar Massira Année de publication : 2003 Importance : 280p Format : 24cm Langues : Français Tags : Banque Financial and banking studies in english [texte imprimé] / Mahmood Ibrahim noor ; Adnan tailehal nami . - Amman : Dar Massira, 2003 . - 280p ; 24cm.
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Titre : Financial Risk Management : From Metrics to Human Conduct Type de document : texte imprimé Auteurs : Frantz Maurer, Auteur Editeur : Hoboken, NJ : John Wiley and Sons Année de publication : 2024 Collection : Standard Wiley finance series Importance : 194p Format : 24cm ISBN/ISSN/EAN : 978-1-119-88529-0 Note générale : Includes bibliographical references and index.
Langues : Anglais Tags : Basel II (2004 June 26), Financial risk management. Index. décimale : 658.15 Gestion financière, capital, investissements, budget Résumé : In Financial Risk Management: From Metrics to Human Conduct, Frantz Maurer delivers a thorough and practical review of the core methods used by professionals in the real world to reduce the risk of financial misconduct. Starting with the key points of banking regulation, the author then describes in simple terms the most extensively used risk metrics in the banking industry. Readers can fully grasp and implement the techniques discussed within without a strong background in probabilities or statistics. The last part of the book focuses on conduct risk markers and show how to implement a conduct risk index that benchmarks the conduct of natural risk-takers like traders.
The author describes how to marry this simple approach to financial risk with a conduct risk index that benchmarks the conduct of natural risk-takers, like traders.
Readers will also find:
Step-by-step guidance on how to apply common risk indicators to real-world situations
Actionable advice for improving the resilience of financial institutions against individual misconduct and misbehavior
A holistic and non-quantitative approach to a subject of critical importance, Financial Risk Management: From Metrics to Human Conduct will earn a place in the libraries of risk managers, compliance professionals, and master's level students in business administration and finance.Note de contenu : Introduction xvii
Part One Navigating Banking Regulation
Chapter 1 A Brief History of the Basel Framework 3
Chapter 2 The Basel I Regulatory Framework and the Cooke Ratio 7
Chapter 3 Amendment to the Basel I Framework to Incorporate Market Risks 15
Chapter 4 Implementation of the Basel II Framework 21
Chapter 5 A Guided Tour of the Basel III Framework 29
Chapter 6 Climate- Related Financial Risks 41
Part Two The Financial Risk Measurement Landscape
Chapter 7 Historical Approach to Risk 47
Chapter 8 The Gaussian Framework 61
Chapter 9 A Brief Overview of Monte Carlo Simulation 75
Chapter 10 Risk Contribution 79
Chapter 11 Shortcomings of Risk Metrics 93
Chapter 12 Ex- Post Evaluation of a Risk Model: Backtesting 103
Chapter 13 A Forward- Looking Evaluation of Risk: Stress Testing 109
Part Three Getting Conduct Risk to Scale
Chapter 14 The Big Picture of Conduct Risk 119
Chapter 15 Markers of Conduct Risk 123
Capter 16 Worked Example 7: Building a Conduct Risk Score 127
Chapter 17 Fostering a Culture of Appropriate Conduct Outcomes 137
Chapter 18 Worked Example 8: Calculating a Risk-Taker’s Conduct Risk Index 143
Chapter 19 Hot Questions Still Pending 159
Chapter 20 Understanding the Root Causes of Poor Conduct 163
Appendix 173
References 181
Contents 183
List of Figures 187
List of Tables 189
Index 191Financial Risk Management : From Metrics to Human Conduct [texte imprimé] / Frantz Maurer, Auteur . - Hoboken, NJ : John Wiley and Sons, 2024 . - 194p ; 24cm. - (Standard Wiley finance series) .
ISBN : 978-1-119-88529-0
Includes bibliographical references and index.
Langues : Anglais
Tags : Basel II (2004 June 26), Financial risk management. Index. décimale : 658.15 Gestion financière, capital, investissements, budget Résumé : In Financial Risk Management: From Metrics to Human Conduct, Frantz Maurer delivers a thorough and practical review of the core methods used by professionals in the real world to reduce the risk of financial misconduct. Starting with the key points of banking regulation, the author then describes in simple terms the most extensively used risk metrics in the banking industry. Readers can fully grasp and implement the techniques discussed within without a strong background in probabilities or statistics. The last part of the book focuses on conduct risk markers and show how to implement a conduct risk index that benchmarks the conduct of natural risk-takers like traders.
The author describes how to marry this simple approach to financial risk with a conduct risk index that benchmarks the conduct of natural risk-takers, like traders.
Readers will also find:
Step-by-step guidance on how to apply common risk indicators to real-world situations
Actionable advice for improving the resilience of financial institutions against individual misconduct and misbehavior
A holistic and non-quantitative approach to a subject of critical importance, Financial Risk Management: From Metrics to Human Conduct will earn a place in the libraries of risk managers, compliance professionals, and master's level students in business administration and finance.Note de contenu : Introduction xvii
Part One Navigating Banking Regulation
Chapter 1 A Brief History of the Basel Framework 3
Chapter 2 The Basel I Regulatory Framework and the Cooke Ratio 7
Chapter 3 Amendment to the Basel I Framework to Incorporate Market Risks 15
Chapter 4 Implementation of the Basel II Framework 21
Chapter 5 A Guided Tour of the Basel III Framework 29
Chapter 6 Climate- Related Financial Risks 41
Part Two The Financial Risk Measurement Landscape
Chapter 7 Historical Approach to Risk 47
Chapter 8 The Gaussian Framework 61
Chapter 9 A Brief Overview of Monte Carlo Simulation 75
Chapter 10 Risk Contribution 79
Chapter 11 Shortcomings of Risk Metrics 93
Chapter 12 Ex- Post Evaluation of a Risk Model: Backtesting 103
Chapter 13 A Forward- Looking Evaluation of Risk: Stress Testing 109
Part Three Getting Conduct Risk to Scale
Chapter 14 The Big Picture of Conduct Risk 119
Chapter 15 Markers of Conduct Risk 123
Capter 16 Worked Example 7: Building a Conduct Risk Score 127
Chapter 17 Fostering a Culture of Appropriate Conduct Outcomes 137
Chapter 18 Worked Example 8: Calculating a Risk-Taker’s Conduct Risk Index 143
Chapter 19 Hot Questions Still Pending 159
Chapter 20 Understanding the Root Causes of Poor Conduct 163
Appendix 173
References 181
Contents 183
List of Figures 187
List of Tables 189
Index 191Réservation
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Titre : Financial Technologies and DeFi : A Revisit to the Digital Finance Revolution Type de document : texte imprimé Auteurs : Abeba N. Turi, Auteur Editeur : Springer Année de publication : 2024 Collection : Financial Innovation and Technology Importance : 142p Format : 24cm ISBN/ISSN/EAN : 978-3-031-18000-2 Langues : Anglais Résumé : The hunt for new forms of value generation is shaping the future of economic and financial interactions, leading to the emergence of innovative business models and technological enablers. Other than challenging our time and space limits, such technological advancements, in some cases, have allowed the generation of value at nearly zero marginal cost.
Inevitably, emergent tech solutions are fundamental game changers in digital and conventional finance. In this regard, the book fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world.
The book targets a broad audience of researchers, academia, industry professionals, fintech enthusiasts, and the general business audience with timely data and up-to-date cases.Note de contenu : Table of Contents
PART I Financial Technologies: Theory and Practice
PART II Towards a Distributed Network Economy: Decentralized Finance
PART III Fintech and Defi- Issues, Policy, and Reg-ulatory Insights
Financial Technologies and DeFi : A Revisit to the Digital Finance Revolution [texte imprimé] / Abeba N. Turi, Auteur . - Cham, Switzerland : Springer, 2024 . - 142p ; 24cm. - (Financial Innovation and Technology) .
ISBN : 978-3-031-18000-2
Langues : Anglais
Résumé : The hunt for new forms of value generation is shaping the future of economic and financial interactions, leading to the emergence of innovative business models and technological enablers. Other than challenging our time and space limits, such technological advancements, in some cases, have allowed the generation of value at nearly zero marginal cost.
Inevitably, emergent tech solutions are fundamental game changers in digital and conventional finance. In this regard, the book fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world.
The book targets a broad audience of researchers, academia, industry professionals, fintech enthusiasts, and the general business audience with timely data and up-to-date cases.Note de contenu : Table of Contents
PART I Financial Technologies: Theory and Practice
PART II Towards a Distributed Network Economy: Decentralized Finance
PART III Fintech and Defi- Issues, Policy, and Reg-ulatory Insights
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Titre : Growth mechanism of developing economies : investment - productivity and employement Type de document : texte imprimé Auteurs : K. Ohakawa ; B.K. Katswo Editeur : Japan : IDC Année de publication : 1993 Importance : 391 p. Format : 24 cm. Langues : Français Tags : Croissance et développement Growth mechanism of developing economies : investment - productivity and employement [texte imprimé] / K. Ohakawa ; B.K. Katswo . - Japan : IDC, 1993 . - 391 p. ; 24 cm.
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Cote Support Localisation Section Disponibilité A/ 2951 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Guide to the british economy Type de document : texte imprimé Auteurs : P. donaldson Mention d'édition : 4e éd. Editeur : London : Penguin Année de publication : 1976 Importance : 253 p. Format : 18 cm. Langues : Français Tags : Politique économique Guide to the british economy [texte imprimé] / P. donaldson . - 4e éd. . - London : Penguin, 1976 . - 253 p. ; 18 cm.
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Titre : Income determination in an islamic economy Type de document : texte imprimé Auteurs : A. Ahmed Editeur : Jaddah : spcha Année de publication : 1987. Importance : 75 p. Format : 24 cm Langues : Français Tags : Economie islamique Income determination in an islamic economy [texte imprimé] / A. Ahmed . - Jaddah : spcha, 1987. . - 75 p. ; 24 cm.
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Cote Support Localisation Section Disponibilité A/ 1394 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
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Titre : Integrated Digital Marketing in Practice Type de document : texte imprimé Auteurs : Andrew Corcoran, Auteur Mention d'édition : 1 Edition. Editeur : Cambridge University Press Année de publication : 2023 Importance : 322p Format : 24cm ISBN/ISSN/EAN : 978-1-00-920437-8 Note générale : Includes bibliographical references.
Langues : Anglais Tags : Internet marketing, Business and Management,Entrepreneurship and Innovation,Marketing Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. Note de contenu : 1 - Origins
pp 1-30
2 - Insights
pp 31-62
3 - The Big Picture
pp 63-98
4 - The Digital Customer
pp 99-131
5 - Digital Relationships and the Customer Experience
pp 132-165
6 - Digital Marketing Networks and Partnerships
pp 166-196
7 - Promotion in a Complex Online Environment
pp 197-233
8 - Digitally Enabled Creativity and Innovation
pp 234-266
9 - Emerging Challenges and Opportunities
pp 267-294
10 - Working in Digital Marketing
pp 295-309
IndexIntegrated Digital Marketing in Practice [texte imprimé] / Andrew Corcoran, Auteur . - 1 Edition. . - New York, NY : Cambridge University Press, 2023 . - 322p ; 24cm.
ISBN : 978-1-00-920437-8
Includes bibliographical references.
Langues : Anglais
Tags : Internet marketing, Business and Management,Entrepreneurship and Innovation,Marketing Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. Note de contenu : 1 - Origins
pp 1-30
2 - Insights
pp 31-62
3 - The Big Picture
pp 63-98
4 - The Digital Customer
pp 99-131
5 - Digital Relationships and the Customer Experience
pp 132-165
6 - Digital Marketing Networks and Partnerships
pp 166-196
7 - Promotion in a Complex Online Environment
pp 197-233
8 - Digitally Enabled Creativity and Innovation
pp 234-266
9 - Emerging Challenges and Opportunities
pp 267-294
10 - Working in Digital Marketing
pp 295-309
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Titre : International advanced summer institude on microprogramming Type de document : texte imprimé Auteurs : G. Boulaye Editeur : Paris : Hermann Année de publication : 1972 Importance : 417 p. Format : 24 cm. Langues : Français Langues originales : Français Tags : informatique International advanced summer institude on microprogramming [texte imprimé] / G. Boulaye . - Paris : Hermann, 1972 . - 417 p. ; 24 cm.
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Titre : International directory of health services and systems research center : jointly issued by the world health organization and the federation for international cooperation of health services Type de document : texte imprimé Auteurs : W. Fiscosser Mention d'édition : 3e éd. Editeur : Geneva : s.n. Année de publication : 1995 Importance : 368 p. Format : 24 cm. Langues : Français Tags : Economie de la santé International directory of health services and systems research center : jointly issued by the world health organization and the federation for international cooperation of health services [texte imprimé] / W. Fiscosser . - 3e éd. . - Geneva : s.n., 1995 . - 368 p. ; 24 cm.
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Tags : Economie de la santé Réservation
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Cote Support Localisation Section Disponibilité A/ 2945 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Investment Valuation and Asset Pricing : Models and Methods Type de document : texte imprimé Auteurs : James W. Kolari, Auteur ; Seppo Pynnönen, Auteur Mention d'édition : 1st ed Editeur : Springer Année de publication : 2023 Importance : 234p Format : 24cm ISBN/ISSN/EAN : 978-3-031-16786-7 Langues : Anglais Résumé : This textbook is intended to fill a gap in undergraduate finance curriculums by providing an asset pricing text that is accessible for undergraduate finance students in addition to master’s level business students. It offers an overview of original works on foundational asset pricing studies that follows their historical publication chronologically throughout the text. Each chapter stays close to the original works of these major authors, including quotations, examples, graphical exhibits, and empirical results. Additionally, it includes statistical concepts and methods as applied to finance. These statistical materials are crucial to learning asset pricing, which often applies statistical tests to evaluate different asset pricing models. It offers practical examples, questions, and problems to help students check their learning and better understand the fundamentals of asset pricing, alongside detailed lecture slides and an instructor’s manual for professors. Investment Valuation and Asset Pricing : Models and Methods [texte imprimé] / James W. Kolari, Auteur ; Seppo Pynnönen, Auteur . - 1st ed . - Cham, Switzerland : Springer, 2023 . - 234p ; 24cm.
ISBN : 978-3-031-16786-7
Langues : Anglais
Résumé : This textbook is intended to fill a gap in undergraduate finance curriculums by providing an asset pricing text that is accessible for undergraduate finance students in addition to master’s level business students. It offers an overview of original works on foundational asset pricing studies that follows their historical publication chronologically throughout the text. Each chapter stays close to the original works of these major authors, including quotations, examples, graphical exhibits, and empirical results. Additionally, it includes statistical concepts and methods as applied to finance. These statistical materials are crucial to learning asset pricing, which often applies statistical tests to evaluate different asset pricing models. It offers practical examples, questions, and problems to help students check their learning and better understand the fundamentals of asset pricing, alongside detailed lecture slides and an instructor’s manual for professors. Réservation
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Titre : Lessons in developpment : a comparative study of Asia and Latin America Type de document : texte imprimé Auteurs : S. Naya ; M. Urratia ; M. Shelly ; A. Fuentos Editeur : Hawau : ICEC Année de publication : 1996 Importance : 361 p. Format : 24 cm. Langues : Français Tags : Croissance et développement Lessons in developpment : a comparative study of Asia and Latin America [texte imprimé] / S. Naya ; M. Urratia ; M. Shelly ; A. Fuentos . - Hawau : ICEC, 1996 . - 361 p. ; 24 cm.
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Cote Support Localisation Section Disponibilité A/ 2954 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Longman dictionary of comtemporary english Type de document : texte imprimé Auteurs : Stephen Bullon ; Fox . Chris Editeur : Paris : longan Année de publication : 2003 Importance : 1950p Format : 24cm ISBN/ISSN/EAN : 978-0-582-50664-0 Langues : Français Langues originales : Français Tags : généralité Longman dictionary of comtemporary english [texte imprimé] / Stephen Bullon ; Fox . Chris . - Paris : longan, 2003 . - 1950p ; 24cm.
ISBN : 978-0-582-50664-0
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Titre : Macro-economics Type de document : texte imprimé Auteurs : R. Dornbusch ; S. Fischer Editeur : PAris : M.G.Hill Année de publication : 1978 Importance : 664 p. Format : 24 cm. Langues : Français Tags : Economie nationale macroéconomie Macro-economics [texte imprimé] / R. Dornbusch ; S. Fischer . - PAris : M.G.Hill, 1978 . - 664 p. ; 24 cm.
Langues : Français
Tags : Economie nationale macroéconomie Réservation
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Cote Support Localisation Section Disponibilité A/ 2115 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Management Type de document : texte imprimé Auteurs : thomas S. Bateman, Auteur ; Scott Snell, Auteur ; Robert Konopaske, Auteur Editeur : MC GRAW HILL Année de publication : 2001 Importance : 411 P ISBN/ISSN/EAN : 978-1-260-56569-0 Langues : Français Résumé : M: Management 6e was written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you desire, while still maintaining the integrity of the content. Plus, it delivers a variety of real management examples and inspiring green and career-oriented boxes to engage today’s students. With market-leading teaching support and the most up-to-date content available, M: Management represents the best value available in the brief Principles of Management market. What sets Bateman/Snell/Konopaske apart? An unrivaled mixture of student-focused current content and the best teaching support around. Management [texte imprimé] / thomas S. Bateman, Auteur ; Scott Snell, Auteur ; Robert Konopaske, Auteur . - NEW YORK : MC GRAW HILL, 2001 . - 411 P.
ISBN : 978-1-260-56569-0
Langues : Français
Résumé : M: Management 6e was written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you desire, while still maintaining the integrity of the content. Plus, it delivers a variety of real management examples and inspiring green and career-oriented boxes to engage today’s students. With market-leading teaching support and the most up-to-date content available, M: Management represents the best value available in the brief Principles of Management market. What sets Bateman/Snell/Konopaske apart? An unrivaled mixture of student-focused current content and the best teaching support around. Réservation
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Cote Support Localisation Section Disponibilité A/6514 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Military use of naturel ressources Type de document : texte imprimé Auteurs : H. Hveem ; Malnes Raino Editeur : Oslo : IPRI Année de publication : 1980 Importance : 138 p. Format : 22 cm. Langues : Français Tags : Politique Military use of naturel ressources [texte imprimé] / H. Hveem ; Malnes Raino . - Oslo : IPRI, 1980 . - 138 p. ; 22 cm.
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Tags : Politique Réservation
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Cote Support Localisation Section Disponibilité A/ 2985 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Models of developpement : a comparative study of economic crowth in south Korea and Taiwan Type de document : texte imprimé Auteurs : L.J. Law Editeur : California : ICEC Pub.1990 Année de publication : [s.d.] Importance : 271 p. Format : 24 cm. Langues : Français Tags : Croissance et développement Models of developpement : a comparative study of economic crowth in south Korea and Taiwan [texte imprimé] / L.J. Law . - California : ICEC Pub.1990, [s.d.] . - 271 p. ; 24 cm.
Langues : Français
Tags : Croissance et développement Réservation
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Cote Support Localisation Section Disponibilité A/ 2950 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Ni Dieu in maître : anthologie de l"anarchie Type de document : texte imprimé Auteurs : D. Guérin Editeur : Paris : Maspéro Année de publication : 1972 Importance : 227 p. Format : 18 cm. Langues : Français Tags : Politique Ni Dieu in maître : anthologie de l"anarchie [texte imprimé] / D. Guérin . - Paris : Maspéro, 1972 . - 227 p. ; 18 cm.
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Cote Support Localisation Section Disponibilité A/ 3033 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Optimal Decision Making in Operations Research and Statistics : Methodologies and Applications Type de document : texte imprimé Auteurs : Ali Irfan, Auteur ; Cárdenas-Barrón Leopoldo Eduardo, Auteur ; Ahmed Aquil, Auteur ; Ali Akbar Shaikh, Auteur Editeur : CRC press Année de publication : 2021 Importance : 428p Format : 27 cm ISBN/ISSN/EAN : 978-0-367-61881-0 Langues : Anglais Résumé : The book provides insights in the decision-making for implementing strategies in various spheres of real-world issues. It integrates optimal policies in various decisionmaking problems and serves as a reference for researchers and industrial practitioners. Furthermore, the book provides sound knowledge of modelling of real-world problems and solution procedure using the various optimisation and statistical techniques for making optimal decisions.
The book is meant for teachers, students, researchers and industrialists who are working in the field of materials science, especially operations research and applied statistics.Note de contenu : 1. A New Version of the Generalized Rayleigh Distribution with Copula, Properties, Applications and Different Methods of Estimation
M Masoom Ali, Haitham M Yousof and Mohamed Ibrahim
2. Expanding the Burr X Model: Properties, Copula, Real Data Modeling and Different Methods of Estimation
M Masoom Ali, Mohamed Ibrahim and Haitham M Yousof
3. Transmuted Burr Type X Model with Applications to Life Time Data
Tabassum Naz Sindhu, Zawar Huassian and Muhammad Aslam
4. Monitoring Patients Blood Level through Enhanced Control Chart
Muhammad Aslam, Khushnoor Khan and Nasrullah Khan
5. Goodness of Fit in Parametric and Non-parametric Econometric Models
Shalabh, Subhra Sankar Dhar and N Balakrishna
6. Stochastic Models for Cancer Progression and its Optimal Programming for Control with Chemotherapy
Tirupathi Rao Padi
7. A New Unrelated Question Model with Two Questions Per Card
Tonghui Xu, Stephen A Sedory and Sarjinder Singh
8. Hybrid of Simple Model and a New Unrelated Question Model for Two Sensitive Characteristics
Renhua Zheng, Stephen A Sedory and Sarjinder Singh
9. Hybrid of Crossed Model and a New Unrelated Question Model for Two Sensitive Characteristics
Renhua Zheng, Stephen A Sedory and Sarjinder Singh
10. Modified Regression Type Estimator by Ingeniously Utilizing Probabilities for more Efficient Results in Randomized Response Sampling
Roberto Arias, Stephen A Sedory and Sarjinder Singh
11. Ratio and Regression Type Estimators for a New Measure of Coefficient of Dispersion Relative to the Empirical Mode
Christin Variathu Eappen, Stephen A Sedory and Sarjinder Singh
12. Class of Exponential Ratio Type Estimator for Population Mean in Adaptive Cluster Sampling
Akingbade Toluwalase Janet and Balogun Oluwafemi Samson
13. An Inventory Model for Substitutable Deteriorating Products under Fuzzy and Cloud Fuzzy Demand Rate
Nita H Shah and Milan B Patel
14. Co-ordinated Selling Price and Replenishment Policies for Duopoly Retailers under Quadratic Demand and Deteriorating Nature of Items
Nita H Shah and Monika K Naik
15. Quadratic Programming Approach for the Optimal Multi-objective Transportation Problem
Masar Al-Rabeeah, Ali Al-Hasani and M G M Khan
16. Analyzing Multi-Objective Fixed-Charge Solid Transportation Problem under Rough and Fuzzy-Rough Environments
Sudipta Midya and Sankar Kumar Roy
17. Overall Shale Gas Water Management: A Neutrosophic Optimization Approach
Ahmad Yusuf Adhami, Firoz Ahmad and Nahida Wani
18. Memory Effect on an EOQ Model with Price Dependant Demand and Deterioration
Mostafijur Rahaman, Sankar Prasad Mondal and Shariful Alam
19. Optimality Conditions of an Unconstrained Imprecise Optimization Problem via Interval Order Relation
Md Sadikur Rahman and Asoke Kumar Bhunia
20. Power Comparison of Different Goodness of Fit Tests for Beta Generalized Weibull Distribution
Kanchan Jain, Neetu Singla and Suresh K Sharma
21. On the Transmuted Modified Lindley Distribution: Theory and Applications to Lifetime Data Lishamol Tomy, Christophe Chesneau and Jiju Gillariose
22. Adjusted Bias and Risk for Estimating Treatment Effect after Selection with an Application in Idiopathic Osteoporosis
Omer Abdalghani, Mohd Arshad, K R Meena and A K Pathak
23. Validity Judgement of an EOQ Model using Phi-coefficient Suman Maity, Sujit Kumar De, Madhumangal Pal and Sankar Prasad Mondal
24. Uncertain Chance-Constrained Multi-Objective Geometric Programming Problem Sahidul Islam
25. Optimal Decision Making for the Prediction of Diabetic Retinopathy in Type 2 Diabetes Mellitus Patients
Faiz Noor Khan Yusufi, Nausheen Hashmi, Aquil Ahmed and Jamal AhmadOptimal Decision Making in Operations Research and Statistics : Methodologies and Applications [texte imprimé] / Ali Irfan, Auteur ; Cárdenas-Barrón Leopoldo Eduardo, Auteur ; Ahmed Aquil, Auteur ; Ali Akbar Shaikh, Auteur . - new york : CRC press, 2021 . - 428p ; 27 cm.
ISBN : 978-0-367-61881-0
Langues : Anglais
Résumé : The book provides insights in the decision-making for implementing strategies in various spheres of real-world issues. It integrates optimal policies in various decisionmaking problems and serves as a reference for researchers and industrial practitioners. Furthermore, the book provides sound knowledge of modelling of real-world problems and solution procedure using the various optimisation and statistical techniques for making optimal decisions.
The book is meant for teachers, students, researchers and industrialists who are working in the field of materials science, especially operations research and applied statistics.Note de contenu : 1. A New Version of the Generalized Rayleigh Distribution with Copula, Properties, Applications and Different Methods of Estimation
M Masoom Ali, Haitham M Yousof and Mohamed Ibrahim
2. Expanding the Burr X Model: Properties, Copula, Real Data Modeling and Different Methods of Estimation
M Masoom Ali, Mohamed Ibrahim and Haitham M Yousof
3. Transmuted Burr Type X Model with Applications to Life Time Data
Tabassum Naz Sindhu, Zawar Huassian and Muhammad Aslam
4. Monitoring Patients Blood Level through Enhanced Control Chart
Muhammad Aslam, Khushnoor Khan and Nasrullah Khan
5. Goodness of Fit in Parametric and Non-parametric Econometric Models
Shalabh, Subhra Sankar Dhar and N Balakrishna
6. Stochastic Models for Cancer Progression and its Optimal Programming for Control with Chemotherapy
Tirupathi Rao Padi
7. A New Unrelated Question Model with Two Questions Per Card
Tonghui Xu, Stephen A Sedory and Sarjinder Singh
8. Hybrid of Simple Model and a New Unrelated Question Model for Two Sensitive Characteristics
Renhua Zheng, Stephen A Sedory and Sarjinder Singh
9. Hybrid of Crossed Model and a New Unrelated Question Model for Two Sensitive Characteristics
Renhua Zheng, Stephen A Sedory and Sarjinder Singh
10. Modified Regression Type Estimator by Ingeniously Utilizing Probabilities for more Efficient Results in Randomized Response Sampling
Roberto Arias, Stephen A Sedory and Sarjinder Singh
11. Ratio and Regression Type Estimators for a New Measure of Coefficient of Dispersion Relative to the Empirical Mode
Christin Variathu Eappen, Stephen A Sedory and Sarjinder Singh
12. Class of Exponential Ratio Type Estimator for Population Mean in Adaptive Cluster Sampling
Akingbade Toluwalase Janet and Balogun Oluwafemi Samson
13. An Inventory Model for Substitutable Deteriorating Products under Fuzzy and Cloud Fuzzy Demand Rate
Nita H Shah and Milan B Patel
14. Co-ordinated Selling Price and Replenishment Policies for Duopoly Retailers under Quadratic Demand and Deteriorating Nature of Items
Nita H Shah and Monika K Naik
15. Quadratic Programming Approach for the Optimal Multi-objective Transportation Problem
Masar Al-Rabeeah, Ali Al-Hasani and M G M Khan
16. Analyzing Multi-Objective Fixed-Charge Solid Transportation Problem under Rough and Fuzzy-Rough Environments
Sudipta Midya and Sankar Kumar Roy
17. Overall Shale Gas Water Management: A Neutrosophic Optimization Approach
Ahmad Yusuf Adhami, Firoz Ahmad and Nahida Wani
18. Memory Effect on an EOQ Model with Price Dependant Demand and Deterioration
Mostafijur Rahaman, Sankar Prasad Mondal and Shariful Alam
19. Optimality Conditions of an Unconstrained Imprecise Optimization Problem via Interval Order Relation
Md Sadikur Rahman and Asoke Kumar Bhunia
20. Power Comparison of Different Goodness of Fit Tests for Beta Generalized Weibull Distribution
Kanchan Jain, Neetu Singla and Suresh K Sharma
21. On the Transmuted Modified Lindley Distribution: Theory and Applications to Lifetime Data Lishamol Tomy, Christophe Chesneau and Jiju Gillariose
22. Adjusted Bias and Risk for Estimating Treatment Effect after Selection with an Application in Idiopathic Osteoporosis
Omer Abdalghani, Mohd Arshad, K R Meena and A K Pathak
23. Validity Judgement of an EOQ Model using Phi-coefficient Suman Maity, Sujit Kumar De, Madhumangal Pal and Sankar Prasad Mondal
24. Uncertain Chance-Constrained Multi-Objective Geometric Programming Problem Sahidul Islam
25. Optimal Decision Making for the Prediction of Diabetic Retinopathy in Type 2 Diabetes Mellitus Patients
Faiz Noor Khan Yusufi, Nausheen Hashmi, Aquil Ahmed and Jamal AhmadRéservation
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Titre : Origins and early development of Shi'a Islam Type de document : texte imprimé Auteurs : S.H.M. Jafri Editeur : London : Longman Année de publication : 1978 Importance : 332 p. Format : 22 cm. Langues : Français Tags : Histoire générale Religion Origins and early development of Shi'a Islam [texte imprimé] / S.H.M. Jafri . - London : Longman, 1978 . - 332 p. ; 22 cm.
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Tags : Histoire générale Religion Réservation
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Cote Support Localisation Section Disponibilité A/ 2233 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Principles of Auditing & Other Assurance Services Type de document : texte imprimé Auteurs : Whittington, Ray, Auteur ; Pany, Kurt, Auteur Editeur : MC GRAW HILL Année de publication : 2019 Importance : 910ص ISBN/ISSN/EAN : 978-1-260-09171-7 Langues : Arabe Résumé : The 21st edition of Principles of Auditing & Other Assurance Services provides a carefully balanced presentation of auditing theory and practice. Written in a clear and understandable manner, it is particularly appropriate for students who have had limited or no audit experience. The approach is to integrate auditing material with that of previous accounting financial, managerial, and systems courses Principles of Auditing & Other Assurance Services [texte imprimé] / Whittington, Ray, Auteur ; Pany, Kurt, Auteur . - NEW YORK : MC GRAW HILL, 2019 . - 910ص.
ISBN : 978-1-260-09171-7
Langues : Arabe
Résumé : The 21st edition of Principles of Auditing & Other Assurance Services provides a carefully balanced presentation of auditing theory and practice. Written in a clear and understandable manner, it is particularly appropriate for students who have had limited or no audit experience. The approach is to integrate auditing material with that of previous accounting financial, managerial, and systems courses Réservation
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Cote Support Localisation Section Disponibilité A/6528 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Principles of marketing Type de document : texte imprimé Auteurs : Mohammad Obeidat ; Hanial Dmour Editeur : Amman : Dar Wael Année de publication : 2005 Importance : 435p Format : 24cm ISBN/ISSN/EAN : 978-9957-11-614-9 Langues : Français Tags : Marketing Principles of marketing [texte imprimé] / Mohammad Obeidat ; Hanial Dmour . - Amman : Dar Wael, 2005 . - 435p ; 24cm.
ISBN : 978-9957-11-614-9
Langues : Français
Tags : Marketing Réservation
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Titre : Protectionism and efficiency in manufacturing a case study of Pakistan Type de document : texte imprimé Auteurs : S.N.H. Nagvi ; A.R. Kemal Editeur : San Francisco : ICS Press Année de publication : 1991 Importance : 131 p. Format : 24 cm. Langues : Français Tags : Economie générale Protectionism and efficiency in manufacturing a case study of Pakistan [texte imprimé] / S.N.H. Nagvi ; A.R. Kemal . - San Francisco : ICS Press, 1991 . - 131 p. ; 24 cm.
Langues : Français
Tags : Economie générale Réservation
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Cote Support Localisation Section Disponibilité A/ 2949 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Quantitative analysis for hospital and health administration Type de document : texte imprimé Auteurs : Badran abdul rahman Al-omar Editeur : Riadh : university press Année de publication : 1998 Importance : 127p Format : 24cm ISBN/ISSN/EAN : 978-9960-05-953-2 Langues : Français Tags : GESTION/MANAGEMENT Quantitative analysis for hospital and health administration [texte imprimé] / Badran abdul rahman Al-omar . - Riadh : university press, 1998 . - 127p ; 24cm.
ISBN : 978-9960-05-953-2
Langues : Français
Tags : GESTION/MANAGEMENT Réservation
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Cote Support Localisation Section Disponibilité A/ 3534 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible A/ 3534 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Les Relations humaines dans la vie de l'entreprises Titre original : The Human management of human relations Type de document : texte imprimé Auteurs : S.W. Gellerman Editeur : Paris : Ed.d'organisation Année de publication : 1967 Importance : 168 p. Format : 24 cm. Langues : Français Tags : Gestion Ressources humaines Les Relations humaines dans la vie de l'entreprises = The Human management of human relations [texte imprimé] / S.W. Gellerman . - Paris : Ed.d'organisation, 1967 . - 168 p. ; 24 cm.
Langues : Français
Tags : Gestion Ressources humaines Réservation
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Cote Support Localisation Section Disponibilité A/ 0694 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Revenue revolution : designing and building a high-performing sales team Type de document : texte imprimé Auteurs : Matt Doyon, Auteur Mention d'édition : 1st Ed Editeur : Hoboken, NJ : John Wiley and Sons Année de publication : 2024 Importance : 1 vol. (vii-259 pages) Présentation : illustrations Format : 24 cm ISBN/ISSN/EAN : 978-1-394-19637-1 Langues : Anglais Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : In Revenue Revolution: Designing and Building a High-Performing Sales System, the cofounder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems. The author explains why the commonly espoused executive-driven, top-down approach is incomplete, and why it's so necessary to include the bottom-up point of view of front-line sales technique specialists. You'll also discover: strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams; rebooting an existing sales team's processes to incorporate the design-build model; and ways to both effectively plan and execute a system that scales with the growth of your firm. Revenue revolution : designing and building a high-performing sales team [texte imprimé] / Matt Doyon, Auteur . - 1st Ed . - Hoboken, NJ : John Wiley and Sons, 2024 . - 1 vol. (vii-259 pages) : illustrations ; 24 cm.
ISBN : 978-1-394-19637-1
Langues : Anglais
Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : In Revenue Revolution: Designing and Building a High-Performing Sales System, the cofounder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems. The author explains why the commonly espoused executive-driven, top-down approach is incomplete, and why it's so necessary to include the bottom-up point of view of front-line sales technique specialists. You'll also discover: strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams; rebooting an existing sales team's processes to incorporate the design-build model; and ways to both effectively plan and execute a system that scales with the growth of your firm. Réservation
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Titre : The Routledge companion to strategic marketing Type de document : texte imprimé Auteurs : Bodo B. Schlegelmilch, Auteur ; Russell S. Winer, Auteur Mention d'édition : 1st ed Editeur : Routledge, Taylor & Francis Group Année de publication : 2023 Importance : 480P Format : 24cm ISBN/ISSN/EAN : 978-1-138-48909-7 Langues : Anglais Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are, among others, from the US (Berkeley, Cornell, MIT, New York University, Texas A & M), Europe (Hanken School of Economics, INSEAD, Oxford, University of Groningen, WU Vienna) and Asia (Indian School of Business, Tongji University). The topics addressed range from economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students and practitioners"-- Note de contenu : PART I Fundamentals
1 Foundations of Strategic Marketing
Rajan Varadarajan
2 Economic Foundations of Marketing Strategy
J. Miguel Villas- Boas and Juanjuan Zhang
PART II Customers
3 Customer Behavior and E- Commerce
Ashlee Humphreys
4 An Updated Framework for Customer Relationship Management
Russell S. Winer
5 Customer Journey: From Practice to Theory
Patricia Harris, Harald Pol, and Gerrita Van Der Veen
6 Customer Satisfaction
Ruth N. Bolton
7 Customer Experience Creation in Today’s Digital World
Peter C. Verhoef
PART III Competitors and Environment
8 Competitor Analysis
John A. Czepiel
9 Competitive Advantage
John B. Ford
10 Digital Ecosystem and Collaboration
Anandhi Bharadwaj and Jinsoo Yeo
11 We UBER Yet We GOOGLE: Gaining Early- and Late- mover Advantage
Gregory S. Carpenter
12 Competition and the Future of Retailing
Matthew J. Robson
PART IV Company
13 Global Marketing Organization
Shaoming Zou
14 Allocation of Marketing Resources
Venkatesh Shankar
15 Key Components of a Digital Marketing Strategy
P. K. Kannan
16 Sustainable New Product Development Strategies
Marius C. Claudy
17 Co- creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making
Christian Gronroos
18 Designing a Corporate Innovation Strategy: The Cube Solution
Christiane Prange and Bodo B. Schlegelmilch
19 Omnichannel Strategy
Rajkumar Venkatesan and S. Arunachalam
20 Pricing Strategies
Manish Gangwar and Vithala R. Rao
21 Mobile Payment Systems
Przemyslaw Jeziorski
22 Marketing Communication Strategy in the Age of Interactive Media
Charles F. Hofacker
23 Social Media Strategy
Andrew T. Stephen
24 Marketing Strategy and Corporate Social Responsibility
Sofia Lopez- Rodriguez and N. Craig Smith
25 International Market Entry and Expansion
Nikoletta- Theofania Siamagka and Keith D. Brouthers
PART V Impact of Marketing Strategy
26 Accounting for Intangible Assets: The Strategic Performance of Marketing
David Stewart and Neil Morgan
27 Market Orientation and Profitability
John W. Cadogan
28 Customer Lifetime Value: What, How, and Why
V. Kumar and Bharath Rajan
29 Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
Nadia Abou Nabout and Sila Ada
The Routledge companion to strategic marketing [texte imprimé] / Bodo B. Schlegelmilch, Auteur ; Russell S. Winer, Auteur . - 1st ed . - London ; New York : Routledge, Taylor & Francis Group, 2023 . - 480P ; 24cm.
ISBN : 978-1-138-48909-7
Langues : Anglais
Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are, among others, from the US (Berkeley, Cornell, MIT, New York University, Texas A & M), Europe (Hanken School of Economics, INSEAD, Oxford, University of Groningen, WU Vienna) and Asia (Indian School of Business, Tongji University). The topics addressed range from economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students and practitioners"-- Note de contenu : PART I Fundamentals
1 Foundations of Strategic Marketing
Rajan Varadarajan
2 Economic Foundations of Marketing Strategy
J. Miguel Villas- Boas and Juanjuan Zhang
PART II Customers
3 Customer Behavior and E- Commerce
Ashlee Humphreys
4 An Updated Framework for Customer Relationship Management
Russell S. Winer
5 Customer Journey: From Practice to Theory
Patricia Harris, Harald Pol, and Gerrita Van Der Veen
6 Customer Satisfaction
Ruth N. Bolton
7 Customer Experience Creation in Today’s Digital World
Peter C. Verhoef
PART III Competitors and Environment
8 Competitor Analysis
John A. Czepiel
9 Competitive Advantage
John B. Ford
10 Digital Ecosystem and Collaboration
Anandhi Bharadwaj and Jinsoo Yeo
11 We UBER Yet We GOOGLE: Gaining Early- and Late- mover Advantage
Gregory S. Carpenter
12 Competition and the Future of Retailing
Matthew J. Robson
PART IV Company
13 Global Marketing Organization
Shaoming Zou
14 Allocation of Marketing Resources
Venkatesh Shankar
15 Key Components of a Digital Marketing Strategy
P. K. Kannan
16 Sustainable New Product Development Strategies
Marius C. Claudy
17 Co- creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making
Christian Gronroos
18 Designing a Corporate Innovation Strategy: The Cube Solution
Christiane Prange and Bodo B. Schlegelmilch
19 Omnichannel Strategy
Rajkumar Venkatesan and S. Arunachalam
20 Pricing Strategies
Manish Gangwar and Vithala R. Rao
21 Mobile Payment Systems
Przemyslaw Jeziorski
22 Marketing Communication Strategy in the Age of Interactive Media
Charles F. Hofacker
23 Social Media Strategy
Andrew T. Stephen
24 Marketing Strategy and Corporate Social Responsibility
Sofia Lopez- Rodriguez and N. Craig Smith
25 International Market Entry and Expansion
Nikoletta- Theofania Siamagka and Keith D. Brouthers
PART V Impact of Marketing Strategy
26 Accounting for Intangible Assets: The Strategic Performance of Marketing
David Stewart and Neil Morgan
27 Market Orientation and Profitability
John W. Cadogan
28 Customer Lifetime Value: What, How, and Why
V. Kumar and Bharath Rajan
29 Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
Nadia Abou Nabout and Sila Ada
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Titre : Routledge international handbook of consumer psychology Type de document : texte imprimé Auteurs : Cathrine V. Jansson-Boyd, Editeur scientifique ; Magdalena J. Zawisza, Editeur scientifique Mention d'édition : 1st ed Editeur : Routledge, Taylor & Francis Group Année de publication : 2022 Importance : 1 vol. (XVIII-729 p.) Présentation : ill. Format : 25 cm ISBN/ISSN/EAN : 978-1-03-247708-4 Note générale : Bibliogr. en fin de chapitres. Index Langues : Anglais Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.
The book is divided into seven sections, offering a truly comprehensive reference work that covers:
The historical foundations of the discipline and the rise of globalization
The role of cognition and multisensory perception in consumers’ judgements
The social self, identity and well-being, including their relation to advertising
Social and cultural influences on consumption, including politics and religion
Decision making, attitudes and behaviorally based research
Sustainable consumption and the role of branding
The particularities of online settings in framing and affecting behavior
The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.Note de contenu : Part I: Introduction and cross-cultural research
1. The history of consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow
2. Cross-cultural consumption Susan Forquer Gupta
3. Globalization, branding and multicultural consumer behaviour Carlos J. Torelli and María Rodas
Part II: Consumer cognition and perception
4. Visual attention in consumer settings J. Wesley Hutchinson, Joy Lu and Evan Weingarten
5. Perception and consumption: Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd
6. The role of procedural knowledge in consumer judgement and decision making Robert S. Wyer, Jr.
7. Unconscious cognition effects in consumer research Claudiu V. Dimofte
8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research Dominika Maison and Aiden Gregg
Part III: Social perception, self, identity and well-being
9. The self in consumption Russell Belk
10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu
11. Social comparison processes in advertisement: On the relative sales-value of beauty Michael Häfner
12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle Magdalena J. Zawisza 13. Does size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs
14. The psychology of healthy eating Lara Spiteri-Cornish
Part IV: Social and cultural influences
15. Political marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman
16. Religion and consumer behaviour Elizabeth A. Minton and Lynn R. Kahle
17. The psychological consequences of money for economic and social relationships Tomasz Zaleskiewicz and Agata Gasiorowska
18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert
Part V: Decision making, attitudes and behavioural research
19. Framing effects in consumer judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke
20. Enhancing consumer behaviour with implementation intentions Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran
21. The elaboration likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo Briñol and Richard E. Petty
22. Transactions as tradeoffs between costs and benefits Bernadette Kamleitner and Ruta Ruzeviciute
23. Naïve theories about marketing and consumption in consumer inference Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes
24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova
25. Sex drive and consumer decision making Rui Chen and Maggie Wenjing Liu
26. Ageing and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter and Carolyn Yoon
Part VI: Products, branding preferences and sustainability
27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton
28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport Margareta Friman and Tommy Gärling
29. The psychology of branding Arnd Florack and Johanna Palcu
30. Aesthetics: Antecedents, underlying processes and behavioural consequences Martin Reimann and C. Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill
Part VII: Internet and electronic media
32. Novel phenomena, evolving frameworks: Exploring social influence in the online world Rebecca Walker Reczek and Cait Lamberton
33. Representations of race, gender, and sexual orientation in gaming content Melody A. Stotler and Karen E. Dill-Shackleford
34. Personality-customized advertising in the digital environment Sandra Matz
Routledge international handbook of consumer psychology [texte imprimé] / Cathrine V. Jansson-Boyd, Editeur scientifique ; Magdalena J. Zawisza, Editeur scientifique . - 1st ed . - London ; New York : Routledge, Taylor & Francis Group, 2022 . - 1 vol. (XVIII-729 p.) : ill. ; 25 cm.
ISBN : 978-1-03-247708-4
Bibliogr. en fin de chapitres. Index
Langues : Anglais
Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.
The book is divided into seven sections, offering a truly comprehensive reference work that covers:
The historical foundations of the discipline and the rise of globalization
The role of cognition and multisensory perception in consumers’ judgements
The social self, identity and well-being, including their relation to advertising
Social and cultural influences on consumption, including politics and religion
Decision making, attitudes and behaviorally based research
Sustainable consumption and the role of branding
The particularities of online settings in framing and affecting behavior
The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.Note de contenu : Part I: Introduction and cross-cultural research
1. The history of consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow
2. Cross-cultural consumption Susan Forquer Gupta
3. Globalization, branding and multicultural consumer behaviour Carlos J. Torelli and María Rodas
Part II: Consumer cognition and perception
4. Visual attention in consumer settings J. Wesley Hutchinson, Joy Lu and Evan Weingarten
5. Perception and consumption: Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd
6. The role of procedural knowledge in consumer judgement and decision making Robert S. Wyer, Jr.
7. Unconscious cognition effects in consumer research Claudiu V. Dimofte
8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research Dominika Maison and Aiden Gregg
Part III: Social perception, self, identity and well-being
9. The self in consumption Russell Belk
10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu
11. Social comparison processes in advertisement: On the relative sales-value of beauty Michael Häfner
12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle Magdalena J. Zawisza 13. Does size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs
14. The psychology of healthy eating Lara Spiteri-Cornish
Part IV: Social and cultural influences
15. Political marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman
16. Religion and consumer behaviour Elizabeth A. Minton and Lynn R. Kahle
17. The psychological consequences of money for economic and social relationships Tomasz Zaleskiewicz and Agata Gasiorowska
18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert
Part V: Decision making, attitudes and behavioural research
19. Framing effects in consumer judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke
20. Enhancing consumer behaviour with implementation intentions Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran
21. The elaboration likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo Briñol and Richard E. Petty
22. Transactions as tradeoffs between costs and benefits Bernadette Kamleitner and Ruta Ruzeviciute
23. Naïve theories about marketing and consumption in consumer inference Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes
24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova
25. Sex drive and consumer decision making Rui Chen and Maggie Wenjing Liu
26. Ageing and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter and Carolyn Yoon
Part VI: Products, branding preferences and sustainability
27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton
28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport Margareta Friman and Tommy Gärling
29. The psychology of branding Arnd Florack and Johanna Palcu
30. Aesthetics: Antecedents, underlying processes and behavioural consequences Martin Reimann and C. Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill
Part VII: Internet and electronic media
32. Novel phenomena, evolving frameworks: Exploring social influence in the online world Rebecca Walker Reczek and Cait Lamberton
33. Representations of race, gender, and sexual orientation in gaming content Melody A. Stotler and Karen E. Dill-Shackleford
34. Personality-customized advertising in the digital environment Sandra Matz
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Titre : Schaum's Outline of Calculus for Business, Economics and Finance, Fourth Edition Type de document : texte imprimé Auteurs : Luis Moises Pena-Levano, Auteur Mention d'édition : Fourth Edition Editeur : McGraw Hill Année de publication : 2022 Importance : 733P Format : 27 cm ISBN/ISSN/EAN : 978-1-264-26685-2 Langues : Anglais Résumé : The most useful tool for reviewing mathematical methods for economics classes―now with more content
Schaum’s Outline of Calculus for Business, Economics and Finance, Fourth Edition is the go-to study guide for help in economics courses, mirroring the courses in scope and sequence to help you understand basic concepts and get extra practice in topics like multivariable functions, exponential and logarithmic functions, and more.
With an outline format that facilitates quick and easy review, Schaum’s Outline of Calculus for Business, Economics and Finance, Fourth Edition supports the major bestselling textbooks in economics courses and is useful for a variety of classes, including Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists and Math for Social Sciences. Chapters include Economic Applications of Graphs and Equations, The Derivative and the Rules of Differentiation, Calculus of Multivariable Functions, Exponential and Logarithmic Functions in Economics, Special Determinants and Matrices and Their Use in Economics, First-Order Differential Equations, and more.
Features:
NEW in this edition: Additional problems at the end of each chapter
NEW in this edition: An additional chapter on sequences and series
NEW in this edition: Two computer applications of Linear Programming in Excel
710 fully solved problems
Outline format to provide a concise guide for study for standard college courses in mathematical economics
Clear, concise explanations covers all course fundamentals
Supplements the major bestselling textbooks in economics courses
Appropriate for the following courses: Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists, Math for Social SciencesSchaum's Outline of Calculus for Business, Economics and Finance, Fourth Edition [texte imprimé] / Luis Moises Pena-Levano, Auteur . - Fourth Edition . - USA : McGraw Hill, 2022 . - 733P ; 27 cm.
ISBN : 978-1-264-26685-2
Langues : Anglais
Résumé : The most useful tool for reviewing mathematical methods for economics classes―now with more content
Schaum’s Outline of Calculus for Business, Economics and Finance, Fourth Edition is the go-to study guide for help in economics courses, mirroring the courses in scope and sequence to help you understand basic concepts and get extra practice in topics like multivariable functions, exponential and logarithmic functions, and more.
With an outline format that facilitates quick and easy review, Schaum’s Outline of Calculus for Business, Economics and Finance, Fourth Edition supports the major bestselling textbooks in economics courses and is useful for a variety of classes, including Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists and Math for Social Sciences. Chapters include Economic Applications of Graphs and Equations, The Derivative and the Rules of Differentiation, Calculus of Multivariable Functions, Exponential and Logarithmic Functions in Economics, Special Determinants and Matrices and Their Use in Economics, First-Order Differential Equations, and more.
Features:
NEW in this edition: Additional problems at the end of each chapter
NEW in this edition: An additional chapter on sequences and series
NEW in this edition: Two computer applications of Linear Programming in Excel
710 fully solved problems
Outline format to provide a concise guide for study for standard college courses in mathematical economics
Clear, concise explanations covers all course fundamentals
Supplements the major bestselling textbooks in economics courses
Appropriate for the following courses: Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists, Math for Social SciencesRéservation
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Titre : selling in japan : the words second largest market Type de document : texte imprimé Auteurs : Jetro Editeur : Tokyo : Jetro Année de publication : 1985 Importance : 291 p. Format : 23 cm. Langues : Français Tags : Markeling Economies nationales selling in japan : the words second largest market [texte imprimé] / Jetro . - Tokyo : Jetro, 1985 . - 291 p. ; 23 cm.
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Tags : Markeling Economies nationales Réservation
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Titre : Small is beautiful : une société à la mesure de l'homme Type de document : texte imprimé Auteurs : E.F. Schumacher Editeur : Paris : Le Seuil Année de publication : 1980 Importance : 307 p. Format : 1 cm. Langues : Français Tags : Sociologie Croissance et développement PME Small is beautiful : une société à la mesure de l'homme [texte imprimé] / E.F. Schumacher . - Paris : Le Seuil, 1980 . - 307 p. ; 1 cm.
Langues : Français
Tags : Sociologie Croissance et développement PME Réservation
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Titre : Small states and international mediation : the case of Algeria Type de document : texte imprimé Auteurs : B. Allouche Editeur : Alger : OPU Année de publication : 1989 Importance : 452 p. Format : 22 cm. Langues : Français Tags : Politique Small states and international mediation : the case of Algeria [texte imprimé] / B. Allouche . - Alger : OPU, 1989 . - 452 p. ; 22 cm.
Langues : Français
Tags : Politique Réservation
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Cote Support Localisation Section Disponibilité A/ 2500 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Social marketing : principles and practice for delivering global change Type de document : texte imprimé Auteurs : Gerard Hastings, Auteur ; Christine Domegan, Auteur Mention d'édition : Fourth edition Editeur : Routledge Année de publication : 2023 Importance : 1 vol. (XX-351 p.) Présentation : ill. Format : 25 cm ISBN/ISSN/EAN : 978-1-03-205967-9 Note générale : Includes bibliographical references and index Langues : Anglais Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings" Social marketing : principles and practice for delivering global change [texte imprimé] / Gerard Hastings, Auteur ; Christine Domegan, Auteur . - Fourth edition . - New york : Routledge, 2023 . - 1 vol. (XX-351 p.) : ill. ; 25 cm.
ISBN : 978-1-03-205967-9
Includes bibliographical references and index
Langues : Anglais
Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings" Réservation
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Titre : some administration aspects of of the collection and distribution of Zakat Type de document : texte imprimé Auteurs : R. Zaman Editeur : Jeddah : King Abdulaziz University Année de publication : 1989 Importance : 74 p. Format : 24 cm. Langues : Français Tags : Economie islamique some administration aspects of of the collection and distribution of Zakat [texte imprimé] / R. Zaman . - Jeddah : King Abdulaziz University, 1989 . - 74 p. ; 24 cm.
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Tags : Economie islamique Réservation
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Titre : Strategic business leader (sbl) : exam kit- valid for september 2019, december 2019, march 2020 and june 2020 examination sittings Type de document : texte imprimé Auteurs : acca, Auteur Editeur : kaplane publishing Année de publication : 2019 Importance : 616 p Format : 27 cm ISBN/ISSN/EAN : 978-1-78740-114-3 Langues : Anglais Strategic business leader (sbl) : exam kit- valid for september 2019, december 2019, march 2020 and june 2020 examination sittings [texte imprimé] / acca, Auteur . - england, uk : kaplane publishing, 2019 . - 616 p ; 27 cm.
ISBN : 978-1-78740-114-3
Langues : AnglaisRéservation
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Cote Support Localisation Section Disponibilité A/ 6549 كتاب مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : Strategic content marketing : creating effective content in practice / Type de document : texte imprimé Auteurs : Dan Farkas ; Rebecca Geier Mention d'édition : 1st ed Editeur : Routledge Année de publication : 2024 Importance : 1 online resource ISBN/ISSN/EAN : 978-1-00-336910-3 Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, whilst reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing, how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying Content Marketing, Inbound Marketing, Marketing Communications, Digital and Social Media Marketing and Public Relations. In practice, the book is also highly valuable for practising professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions"-- Strategic content marketing : creating effective content in practice / [texte imprimé] / Dan Farkas ; Rebecca Geier . - 1st ed . - New york : Routledge, 2024 . - 1 online resource.
ISBN : 978-1-00-336910-3
Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, whilst reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing, how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying Content Marketing, Inbound Marketing, Marketing Communications, Digital and Social Media Marketing and Public Relations. In practice, the book is also highly valuable for practising professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions"-- Réservation
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Titre : Strategic marketing planning : a step-by-step approach / Type de document : texte imprimé Auteurs : K. J. Alsem Mention d'édition : Second edition. Editeur : Routledge, Taylor & Francis Group Année de publication : 2023 Importance : 1 online resource ISBN/ISSN/EAN : 978-1-00-098455-2 Note générale : First edition published by Routledge 2019. Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values. This 2nd edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analysing consumer needs, setting goals, choosing a brand positioning and marketing communication. Subjects such as big data, AI, online behavioural targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process"-- Strategic marketing planning : a step-by-step approach / [texte imprimé] / K. J. Alsem . - Second edition. . - London ; New York : Routledge, Taylor & Francis Group, 2023 . - 1 online resource.
ISBN : 978-1-00-098455-2
First edition published by Routledge 2019.
Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : "This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values. This 2nd edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analysing consumer needs, setting goals, choosing a brand positioning and marketing communication. Subjects such as big data, AI, online behavioural targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process"-- Réservation
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Titre : The Culture of entrepreneur Type de document : texte imprimé Auteurs : B. Berger Editeur : Londres : Mc Graw Hill Année de publication : 1992 Importance : 242 p. Format : 24 cm. Langues : Français Tags : Gestion The Culture of entrepreneur [texte imprimé] / B. Berger . - Londres : Mc Graw Hill, 1992 . - 242 p. ; 24 cm.
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Cote Support Localisation Section Disponibilité A/ 0913 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
Titre : The Developement crisis : blueprint for change Type de document : texte imprimé Auteurs : C.G. Langoni Editeur : New York : ICS Année de publication : 1988 Importance : 16 p. Format : 24 cm. Langues : Français Tags : Monnaie The Developement crisis : blueprint for change [texte imprimé] / C.G. Langoni . - New York : ICS, 1988 . - 16 p. ; 24 cm.
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Titre : the economics of labor Type de document : texte imprimé Auteurs : Phelps Brown E.H Editeur : Newhaven : yale univ Année de publication : 1963 Importance : 278 p. Format : 18 cm. Langues : Français Tags : ressopurces humaines the economics of labor [texte imprimé] / Phelps Brown E.H . - Newhaven : yale univ, 1963 . - 278 p. ; 18 cm.
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Titre : THE EVOLUTOIN OF ECONOMIC IDEAS AND SYSTEMS Autre titre : APLURALIST INTRODUCTION Type de document : texte imprimé Auteurs : GEOFFRY SCHNEIDER, Auteur Importance : 189p Format : 24 cm ISBN/ISSN/EAN : 978-0-367-02477-2 Langues : Arabe THE EVOLUTOIN OF ECONOMIC IDEAS AND SYSTEMS ; APLURALIST INTRODUCTION [texte imprimé] / GEOFFRY SCHNEIDER, Auteur . - [s.d.] . - 189p ; 24 cm.
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Cote Support Localisation Section Disponibilité A/ 2992 Livre مكتبة الكلية كتب باللغة الأنجليزية لمكتبة الكلية Disponible
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ISSN : /
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Titre : أسس إعداد دراسات الجدوى وتقييم المشروعات : مدخل نظري وتطبيقي (الجزء الثاني: الجوانب المالية والإقتصادية والاجتماعية) Type de document : texte imprimé Auteurs : حمندي، قاسم ناجي Editeur : عمان [الأردن] : دار المناهج للنشر والتوزيع Année de publication : 2008 Importance : 361 ص. Présentation : أشكال ؛ جداول Format : 24 سم. ISBN/ISSN/EAN : 978995718153x Note générale : ملاحق Langues : Arabe Langues originales : Arabe Tags : المشاريع : تقييم اقتصادي واجتماعي ؛ التكاليف الاستثمارية Index. décimale : 658.404 Gestion des projets أسس إعداد دراسات الجدوى وتقييم المشروعات : مدخل نظري وتطبيقي (الجزء الثاني: الجوانب المالية والإقتصادية والاجتماعية) [texte imprimé] / حمندي، قاسم ناجي . - عمان (الأردن) : دار المناهج للنشر والتوزيع, 2008 . - 361 ص. : أشكال ؛ جداول ; 24 سم.
ISSN : 978995718153x
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Titre de série : Bereznicka, Julia Koralun Titre : corporate performance Type de document : texte imprimé Editeur : london, springer Année de publication : 2013 Importance : 194 p Format : 24 cm ISBN/ISSN/EAN : 978-3-319-00344-3 Langues : Arabe Bereznicka, Julia Koralun. corporate performance [texte imprimé] . - [S.l.] : london, springer, 2013 . - 194 p ; 24 cm.
ISBN : 978-3-319-00344-3
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