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| Titre : | أثر الخداع التسويقي على بناء الصورة الذهنية لدى الزبائن : - دراسة عينة من زبائن فندق "ريدور Rue d’Or -" | | Type de document : | texte imprimé | | Auteurs : | عنان نور الهدى, Auteur ; غدوش بثينة, Auteur ; ياسين شراد, Directeur de thèse | | Editeur : | كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر | | Année de publication : | 2023 | | ISBN/ISSN/EAN : | TH/M4252 | | Note générale : | المذكرة متوفرة الكترونيا فقط | | Langues : | Arabe | | Tags : | marketing deception, the mental image, Rue D’or Hotel.
الخداع التسويقي، الصورة الذهنية، فندق ريدور "Rue D’or | | Résumé : | تهدف هذه الدراسة إلى معرفة أثر الخداع التسويقي على بناء الصورة الذهنية لدى زبائن فندق ريدور"Rue D’or".ولتحقيق أغراض الدراسة واختبارفرضياتها قمنا بتصميم استبيان لجمع البيانات،فتم توزيع 80استبيان موجه بصفة خاصةلزبائنفندق ريدور"Rue D’or"،وقد بلغ عدد الاستبيانات الصالحة للتحليل75استبيان (35 استبيان الكتروني و45 ورقي)،وتم استخدام الأساليب الإحصائية الملائمة من خلال برنامج SPSS.
(α =0,05)للخداع التسويقي الذي يمارسه فندق ريدور "Rue D’or" في مجالدليله المادي على بناءصورة ذهنية معينة له لدى زبائنه.
وقد خلصت الدراسة بتوصيات من شانها أن تفيد الزبائن وكذا فندق ريدور" Rue D’or"قصد تنبيه الزبائن لتفادي وتجنب التعرض للخداع التسويقي، أضافة لتوصية فندق ريدور"Rue D’or" بتجنب الممارسات التسويقية غير الأخلاقية لما لها من آثار سلبية على المدى البعيد،ومن اجل بناء صورة ذهنية إيجابية في أذهان زبائنه.
Abstract:
This study aims to find out the impact of the effect of marketing deception on building the mental image of the customers of the “Rue D’or Hotel”. In order to achieve the study and test its hypotheses. We designed a questionnaire to collect data, so 80 questionnaires were distributed specifically to customers of the “Rue D’or Hotel”. A total of 75 questionnaires (35 electronic and 45 paper) were valid for analysis, and the appropriate statistical methods were used through the SPSS program.
The study reached the following results:
-There is a statistically significant effect relationship at asignificant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel” in field of its expended marketing mix, on building a specific mental image of him among his customers.
A-There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of its services to build a certain mental image of him among his customers.
B- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of prices for its services to build a certain mental image of him among his customers.
C-There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of promoting its services on building a specific mental image of him among his customers.
D- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of distributing its services based on building a certain mental image of him among his customers.
E- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of its personnel to build a certain mental image of him among his customers.
F- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of its service operations, is based on building a certain mental image of him among his customers.
G- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel” in field of its physical evidence of building a certain mental image of him among his customers.
The study concluded with recommendations that would benefit theconsumers as well asthe “Rue D’or Hotel”, in order to alert customers to avoid exposure to marketing deception, in addition to the recommendation of the “Rue D’or Hotel” to avoid unethical marketing practices because of their negative effects in the long term and in order to build a positive mental image in the minds of his customers.
| | En ligne : | https://drive.google.com/file/d/1RMEpxznhMoj3tMi23fM_G1AbozG1X4aP/view?usp=drive [...] |
أثر الخداع التسويقي على بناء الصورة الذهنية لدى الزبائن : - دراسة عينة من زبائن فندق "ريدور Rue d’Or -" [texte imprimé] / عنان نور الهدى, Auteur ; غدوش بثينة, Auteur ; ياسين شراد, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر, 2023. ISSN : TH/M4252 المذكرة متوفرة الكترونيا فقط Langues : Arabe | Tags : | marketing deception, the mental image, Rue D’or Hotel.
الخداع التسويقي، الصورة الذهنية، فندق ريدور "Rue D’or | | Résumé : | تهدف هذه الدراسة إلى معرفة أثر الخداع التسويقي على بناء الصورة الذهنية لدى زبائن فندق ريدور"Rue D’or".ولتحقيق أغراض الدراسة واختبارفرضياتها قمنا بتصميم استبيان لجمع البيانات،فتم توزيع 80استبيان موجه بصفة خاصةلزبائنفندق ريدور"Rue D’or"،وقد بلغ عدد الاستبيانات الصالحة للتحليل75استبيان (35 استبيان الكتروني و45 ورقي)،وتم استخدام الأساليب الإحصائية الملائمة من خلال برنامج SPSS.
(α =0,05)للخداع التسويقي الذي يمارسه فندق ريدور "Rue D’or" في مجالدليله المادي على بناءصورة ذهنية معينة له لدى زبائنه.
وقد خلصت الدراسة بتوصيات من شانها أن تفيد الزبائن وكذا فندق ريدور" Rue D’or"قصد تنبيه الزبائن لتفادي وتجنب التعرض للخداع التسويقي، أضافة لتوصية فندق ريدور"Rue D’or" بتجنب الممارسات التسويقية غير الأخلاقية لما لها من آثار سلبية على المدى البعيد،ومن اجل بناء صورة ذهنية إيجابية في أذهان زبائنه.
Abstract:
This study aims to find out the impact of the effect of marketing deception on building the mental image of the customers of the “Rue D’or Hotel”. In order to achieve the study and test its hypotheses. We designed a questionnaire to collect data, so 80 questionnaires were distributed specifically to customers of the “Rue D’or Hotel”. A total of 75 questionnaires (35 electronic and 45 paper) were valid for analysis, and the appropriate statistical methods were used through the SPSS program.
The study reached the following results:
-There is a statistically significant effect relationship at asignificant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel” in field of its expended marketing mix, on building a specific mental image of him among his customers.
A-There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of its services to build a certain mental image of him among his customers.
B- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of prices for its services to build a certain mental image of him among his customers.
C-There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of promoting its services on building a specific mental image of him among his customers.
D- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of distributing its services based on building a certain mental image of him among his customers.
E- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of its personnel to build a certain mental image of him among his customers.
F- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel”, in field of its service operations, is based on building a certain mental image of him among his customers.
G- There is a statistically significant effect relationship at a significant level (α =0,05)for the marketing deception practiced by the “Rue D’or Hotel” in field of its physical evidence of building a certain mental image of him among his customers.
The study concluded with recommendations that would benefit theconsumers as well asthe “Rue D’or Hotel”, in order to alert customers to avoid exposure to marketing deception, in addition to the recommendation of the “Rue D’or Hotel” to avoid unethical marketing practices because of their negative effects in the long term and in order to build a positive mental image in the minds of his customers.
| | En ligne : | https://drive.google.com/file/d/1RMEpxznhMoj3tMi23fM_G1AbozG1X4aP/view?usp=drive [...] |
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