مرحبا بكم في الفهرس الإلكتروني على الخط المباشر لمكتبة كلية العلوم الاقتصادية و التجارية و علوم التسيير بجامعة فرحات عباس سطيف1 الجزائر

Addiction as consumer choice / Gordon R Foxall 

Public ISBD Titre : Addiction as consumer choice : Exploring the Cognitive Dimension Type de document : texte imprimé Auteurs : Gordon R Foxall, Auteur Editeur : Routledge Année de publication : 2021 Collection : Routledge Studies in Marketing, ISSN 0367339021 Importance : 221 p Format : 24 cm ISBN/ISSN/EAN : 978-0-367-33902-9 Langues : Anglais Résumé : A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition – the desires we pursue and the beliefs we have about how to accomplish them – play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior. Addiction as consumer choice : Exploring the Cognitive Dimension [texte imprimé] / Gordon R Foxall, Auteur . - New york : Routledge, 2021 . - 221 p ; 24 cm. - (Routledge Studies in Marketing, ISSN 0367339021) . ISBN : 978-0-367-33902-9 Langues : Anglais Résumé : A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition – the desires we pursue and the beliefs we have about how to accomplish them – play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.

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Advertising Theory / Shelly Rodgers 

Public ISBD Titre : Advertising Theory Type de document : texte imprimé Auteurs : Shelly Rodgers, Auteur ; esther Thorson, Auteur Mention d'édition : 2nd ed Editeur : Routledge Année de publication : 2019 Importance : 548 P Format : 24 cm ISBN/ISSN/EAN : 978-0-8153-8250-8 Langues : Anglais Index. décimale : 659 Publicité et relations publiques Résumé : Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. Note de contenu : Part 1: Perspectives on Advertising and Advertising Theories 1: What does "Theories of Advertising" Mean? An Update Shelly Rodgers, Esther Thorson 2: Coloring Outside the Lines: Suggestions for the Future of Advertising Theory Brittany R. L. Duff, Ronald J. Faber, Xiaoli Nan 3: Agency Practitioners' Theories about Advertising: New Directions Gergely Nyilasy, Leonard N. Reid Part 2: Psychological Processes in Response to Advertisements 4: Psychological Transportation in Narrative Advertising Lu Zheng, Joseph E. Phelps, Daniel Pimentel 5: Role of Technology in Online Persuasion: A MAIN Model Perspective S. Shyam Sundar, Qian Xu, Xue Dou 6: Role of Emotion in Advertising Jon D. Morris 7: Managing Advertising in Non-Traditional Environments: A Message Processing Framework Rick T. Wilson, Brian D. Till 8: The Reflexive Persuasion Game: The Persuasion Knowledge Model (1994-2017) Chang-Dae Ham, Michelle R. Nelson 9: Involvement Eric Haley Part 3: Audiences and Roles in Advertising 10: A Theory of Advertising to Children Russell N. Laczniak, Les Carlson 11: Theory Advancement in International Advertising: Drawing on Theories from Strategic Management and International Business Charles R. Taylor, Shintaro Okazaki, Barbara Mueller 12: Depictions of Gender Roles in Advertising Martin Eisend, Nathalie Dens, Patrick De Pelsmacker Part 4: Creativity and Advertising 13: Creativity and Ad Theory Sheila L. Sasser, Scott Koslow 14: A Rhetorical Theory of the Advertisement Edward F. McQuarrie, Barbara J. Phillips 15: Creativity and Risk Theories of Advertising Douglas C. West Part 5: Different Types of Advertising Messages 16: A Review of Native Advertising Lawrence J. Marks, Pamela E. Grimm, Colin Campbell 17: Narrative Advertisements and Narrative Processing Chingching Chang 18: Political Advertising Marjolein Moorman, Peter Neijens, Denise Harr 19: Direct-to-Consumer Advertising of Prescription Drugs: Consumers, Physicians, Messages, and Complexity Kim Bartel Sheehan Part 6: Media and Media Devices 20: Mobile Advertising: Current and Future Research Directions Shintaro Okazaki, Takami Tagashira 21: In-Game Advertising and Advergames: A 15-Year Review Seounmi Youn 22: Social Media and Advertising Theory Harsha Gangadharbatla 23: Digital Video Advertising Soojung Kim, Joonghwa Lee, Jisu Huh Part 7: Organizations 24: Toward a Social Ecology of Advertising Christine Wright-Isak 25: "If It Fits…" The Definability and Consequences of Perceived Fit in Corporate Social Responsibility Initiatives Amanda B. Bower, Stacy Landreth Grau 26: Brand Concepts and Advertising Jameson L. Hayes, Dean M. Krugman Part 8: Contexts of Advertising 27: How Advertising Works Within a Cultural Context: Theories and Frameworks Informing the Process Carrie La Ferle, Wei-Na Lee 28: Interactive Advertising: Untangling the Web of Definitions, Domains, and Approaches to Interactive Advertising Scholarship from 2002-2017 Sally J. McMillan 29: Theories about Health and Advertising Joyce M. Wolburg 30: Ethics and Advertising Theory Minette E. Drumwright 31: Theory and Law Advertising Theory [texte imprimé] / Shelly Rodgers, Auteur ; esther Thorson, Auteur  . -  2nd ed . - New york : Routledge, 2019 . - 548 P ; 24 cm. ISBN : 978-0-8153-8250-8 Langues : Anglais Index. décimale : 659 Publicité et relations publiques Résumé : Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. Note de contenu : Part 1: Perspectives on Advertising and Advertising Theories 1: What does "Theories of Advertising" Mean? An Update Shelly Rodgers, Esther Thorson 2: Coloring Outside the Lines: Suggestions for the Future of Advertising Theory Brittany R. L. Duff, Ronald J. Faber, Xiaoli Nan 3: Agency Practitioners' Theories about Advertising: New Directions Gergely Nyilasy, Leonard N. Reid Part 2: Psychological Processes in Response to Advertisements 4: Psychological Transportation in Narrative Advertising Lu Zheng, Joseph E. Phelps, Daniel Pimentel 5: Role of Technology in Online Persuasion: A MAIN Model Perspective S. Shyam Sundar, Qian Xu, Xue Dou 6: Role of Emotion in Advertising Jon D. Morris 7: Managing Advertising in Non-Traditional Environments: A Message Processing Framework Rick T. Wilson, Brian D. Till 8: The Reflexive Persuasion Game: The Persuasion Knowledge Model (1994-2017) Chang-Dae Ham, Michelle R. Nelson 9: Involvement Eric Haley Part 3: Audiences and Roles in Advertising 10: A Theory of Advertising to Children Russell N. Laczniak, Les Carlson 11: Theory Advancement in International Advertising: Drawing on Theories from Strategic Management and International Business Charles R. Taylor, Shintaro Okazaki, Barbara Mueller 12: Depictions of Gender Roles in Advertising Martin Eisend, Nathalie Dens, Patrick De Pelsmacker Part 4: Creativity and Advertising 13: Creativity and Ad Theory Sheila L. Sasser, Scott Koslow 14: A Rhetorical Theory of the Advertisement Edward F. McQuarrie, Barbara J. Phillips 15: Creativity and Risk Theories of Advertising Douglas C. West Part 5: Different Types of Advertising Messages 16: A Review of Native Advertising Lawrence J. Marks, Pamela E. Grimm, Colin Campbell 17: Narrative Advertisements and Narrative Processing Chingching Chang 18: Political Advertising Marjolein Moorman, Peter Neijens, Denise Harr 19: Direct-to-Consumer Advertising of Prescription Drugs: Consumers, Physicians, Messages, and Complexity Kim Bartel Sheehan Part 6: Media and Media Devices 20: Mobile Advertising: Current and Future Research Directions Shintaro Okazaki, Takami Tagashira 21: In-Game Advertising and Advergames: A 15-Year Review Seounmi Youn 22: Social Media and Advertising Theory Harsha Gangadharbatla 23: Digital Video Advertising Soojung Kim, Joonghwa Lee, Jisu Huh Part 7: Organizations 24: Toward a Social Ecology of Advertising Christine Wright-Isak 25: "If It Fits…" The Definability and Consequences of Perceived Fit in Corporate Social Responsibility Initiatives Amanda B. Bower, Stacy Landreth Grau 26: Brand Concepts and Advertising Jameson L. Hayes, Dean M. Krugman Part 8: Contexts of Advertising 27: How Advertising Works Within a Cultural Context: Theories and Frameworks Informing the Process Carrie La Ferle, Wei-Na Lee 28: Interactive Advertising: Untangling the Web of Definitions, Domains, and Approaches to Interactive Advertising Scholarship from 2002-2017 Sally J. McMillan 29: Theories about Health and Advertising Joyce M. Wolburg 30: Ethics and Advertising Theory Minette E. Drumwright 31: Theory and Law

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Business on a Mission / Andy Last

Public ISBD Titre : Business on a Mission : How to Build a Sustainable Brand Type de document : texte imprimé Auteurs : Andy Last, Auteur Mention d'édition : 2nd ed Editeur : Routledge Année de publication : 2021 Importance : 109 P Format : 20 cm ISBN/ISSN/EAN : 978-1-03-200941-4 Langues : Anglais Résumé : Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. As well as clear, applicable models and behind-the-scenes descriptions of how successful campaigns were built and sustainable change made, this book features candid interviews with change makers from the worlds of retail, professional services, consumer goods, and NGOs. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals, with an exclusive interview with Unilever CEO, Alan Jope. It explores how investors are now driving a systemic change in focus in the boardroom towards the sustainability agenda, and how leaders can respond to this, featuring a new interview with Frank Cooper, Global Chief Marketing Officer and member of the Global Executive Committee at BlackRock. The impact of the pandemic on what it means to be a sustainable brand, including a focus on sustainable supply chains, the growing power of Gen Z, the growth of online purchasing, multi-stakeholder partnerships, increased regulation, and culture at work, is also explored. This book has been read, enjoyed, and used by business leaders to identify models for change; by managers to create progressive campaigns; by NGOs to create stronger partnerships with the private sector; and by students to learn how theories of social purpose and sustainability can be applied in the real world. The first edition was Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Note de contenu : Table of Contents From West Kirby to Kibera and back again – the historical context Diverging Agendas and the Age of Transparency How Sustainable Brands are Winning on Wall Street The Commercial Benefits of a Social Mission What Makes a Good Social Mission? How to Build a Sustainable Brand Communications as a Change Driver Strange Bedfellows – the power of partnerships The Year Everything Changed The Future Business on a Mission : How to Build a Sustainable Brand [texte imprimé] / Andy Last, Auteur  . -  2nd ed . - New york : Routledge, 2021 . - 109 P ; 20 cm. ISBN : 978-1-03-200941-4 Langues : Anglais Résumé : Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. As well as clear, applicable models and behind-the-scenes descriptions of how successful campaigns were built and sustainable change made, this book features candid interviews with change makers from the worlds of retail, professional services, consumer goods, and NGOs. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals, with an exclusive interview with Unilever CEO, Alan Jope. It explores how investors are now driving a systemic change in focus in the boardroom towards the sustainability agenda, and how leaders can respond to this, featuring a new interview with Frank Cooper, Global Chief Marketing Officer and member of the Global Executive Committee at BlackRock. The impact of the pandemic on what it means to be a sustainable brand, including a focus on sustainable supply chains, the growing power of Gen Z, the growth of online purchasing, multi-stakeholder partnerships, increased regulation, and culture at work, is also explored. This book has been read, enjoyed, and used by business leaders to identify models for change; by managers to create progressive campaigns; by NGOs to create stronger partnerships with the private sector; and by students to learn how theories of social purpose and sustainability can be applied in the real world. The first edition was Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Note de contenu : Table of Contents From West Kirby to Kibera and back again – the historical context Diverging Agendas and the Age of Transparency How Sustainable Brands are Winning on Wall Street The Commercial Benefits of a Social Mission What Makes a Good Social Mission? How to Build a Sustainable Brand Communications as a Change Driver Strange Bedfellows – the power of partnerships The Year Everything Changed The Future

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Capital Flows, Financial Markets and Banking Crises / Chia-Ying Chang

Public ISBD Titre : Capital Flows, Financial Markets and Banking Crises Type de document : texte imprimé Auteurs : Chia-Ying Chang, Auteur Editeur : Routledge Année de publication : 2019 Collection : Routledge International Studies in Money and Banking, ISSN 0367350580 Importance : 208 P Présentation : Illus Format : 24 cm ISBN/ISSN/EAN : 978-0-367-35058-1 Langues : Anglais Résumé : The increasing capital flows in the emerging markets and developed countries have raised various concerns worldwide. One main concern is the impact of the sharp decline of capital flows – so-called sudden stops – on financial markets and the stability of banking systems and the economy. The sudden stops and banking crises have been identified as the two main features of most financial crises, including the recent Asian Financial Crisis and Global Financial Crisis. However, how capital flows and banking crises are connected still remains unanswered. Most current studies on capital flows are empirical work, which faces various challenges. The challenges include how data has been collected and measured in each country and how sensitive the results are to the data and the adopted methodologies. Moreover, the links between capital flows and banking systems have been neglected. This book helps provide some insight into the challenges faced by empirical studies and the lessons of the recent crises. The book develops theoretical analysis to deepen our understanding on how capital flows, banking systems and financial markets are linked with each other and provides constructive policy implications by overcoming the empirical challenges. Note de contenu : 1. Introduction 2. Long-term foreign direct investment and economic growth 3. Short-term portfolio flows and economic growth 4. Capital flows, sudden stops and banking crises 5. Banking governance, bank runs and the effectiveness of liquidity provision 6. Capital controls and banking crises 7. Theoretical and empirical analysis: practical lessons and policy implications 8. Conclusion Capital Flows, Financial Markets and Banking Crises [texte imprimé] / Chia-Ying Chang, Auteur . - New york : Routledge, 2019 . - 208 P : Illus ; 24 cm. - (Routledge International Studies in Money and Banking, ISSN 0367350580) . ISBN : 978-0-367-35058-1 Langues : Anglais Résumé : The increasing capital flows in the emerging markets and developed countries have raised various concerns worldwide. One main concern is the impact of the sharp decline of capital flows – so-called sudden stops – on financial markets and the stability of banking systems and the economy. The sudden stops and banking crises have been identified as the two main features of most financial crises, including the recent Asian Financial Crisis and Global Financial Crisis. However, how capital flows and banking crises are connected still remains unanswered. Most current studies on capital flows are empirical work, which faces various challenges. The challenges include how data has been collected and measured in each country and how sensitive the results are to the data and the adopted methodologies. Moreover, the links between capital flows and banking systems have been neglected. This book helps provide some insight into the challenges faced by empirical studies and the lessons of the recent crises. The book develops theoretical analysis to deepen our understanding on how capital flows, banking systems and financial markets are linked with each other and provides constructive policy implications by overcoming the empirical challenges. Note de contenu : 1. Introduction 2. Long-term foreign direct investment and economic growth 3. Short-term portfolio flows and economic growth 4. Capital flows, sudden stops and banking crises 5. Banking governance, bank runs and the effectiveness of liquidity provision 6. Capital controls and banking crises 7. Theoretical and empirical analysis: practical lessons and policy implications 8. Conclusion

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Demystifying AI for the Enterprise / Prashant Natarajan 

Public ISBD Titre : Demystifying AI for the Enterprise : A Playbook for Business Value and Digital Transformation Demystifying AI for the Enterprise Type de document : texte imprimé Auteurs : Prashant Natarajan, Auteur ; Bob Rogers, Auteur ; Kirk Borne, Auteur ; Edward Dixon, Auteur ; Jonas Christensen, Auteur ; Leland Wilkinson, Auteur ; Shantha Mohan, Auteur Mention d'édition : 1st Ed Editeur : Routledge Année de publication : 2021 Importance : 416 p Présentation : ill. en coul. Format : 24 CM. ISBN/ISSN/EAN : 978-1-03-214520-4 Langues : Anglais Résumé : Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction. Note de contenu : Chapter 1: AI Strategy for the Executive Chapter 2: Learning Algorithms, Machine/Deep Learning, and Applied AI – A Conceptual Framework Chapter 3: AI for Supply Chain Management Chapter 4: HR and Talent Management Chapter 5: Customer Experience Management Chapter 6: Financial Services Chapter 7: Artificial Intelligence in Retail Chapter 8: Visualization Chapter 9: Solution Architectures Chapter 10: AI and Corporate Social Responsibility Chapter 11: Future of Enterprise AI Appendix: Banking Case Study #1: Get More Value from Your Banking Data – How to Turn Your Analytics Team into a Profit Centre Banking Case Study #2: AI in Financial Services – WeBank Practices Retail Case Study: 7-Eleven and Cashierless Stores Supply Chain Case Study: How Orchestrated Intelligence is Utilising Artificial Intelligence to model a Transformation in Supply Chain Performance FMCG Case Study: Paper Quality at Georgia-Pacific Healthcare Case Study: GE Healthcare: 1st FDA Clearance for an AI-enabled X-ray Devices – Demystifying AI for the Enterprise : A Playbook for Business Value and Digital Transformation Demystifying AI for the Enterprise [texte imprimé] / Prashant Natarajan, Auteur ; Bob Rogers, Auteur ; Kirk Borne, Auteur ; Edward Dixon, Auteur ; Jonas Christensen, Auteur ; Leland Wilkinson, Auteur ; Shantha Mohan, Auteur  . -  1st Ed . - New york : Routledge, 2021 . - 416 p : ill. en coul. ; 24 CM. ISBN : 978-1-03-214520-4 Langues : Anglais Résumé : Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction. Note de contenu : Chapter 1: AI Strategy for the Executive Chapter 2: Learning Algorithms, Machine/Deep Learning, and Applied AI – A Conceptual Framework Chapter 3: AI for Supply Chain Management Chapter 4: HR and Talent Management Chapter 5: Customer Experience Management Chapter 6: Financial Services Chapter 7: Artificial Intelligence in Retail Chapter 8: Visualization Chapter 9: Solution Architectures Chapter 10: AI and Corporate Social Responsibility Chapter 11: Future of Enterprise AI Appendix: Banking Case Study #1: Get More Value from Your Banking Data – How to Turn Your Analytics Team into a Profit Centre Banking Case Study #2: AI in Financial Services – WeBank Practices Retail Case Study: 7-Eleven and Cashierless Stores Supply Chain Case Study: How Orchestrated Intelligence is Utilising Artificial Intelligence to model a Transformation in Supply Chain Performance FMCG Case Study: Paper Quality at Georgia-Pacific Healthcare Case Study: GE Healthcare: 1st FDA Clearance for an AI-enabled X-ray Devices –

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Business-to-Business Marketing / Richard AFRIYIE Owusu 

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Strategic thinking illustrated / Sherwood, Dennis 

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The financial markets of the arabian gulf / seznec, jean-francois 

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Social marketing / Gerard Hastings 

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Strategic content marketing / Dan Farkas 

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