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| Titre : | An Applied Case Study on the Implementation of Integrated Digital Marketing Tools to Build Brand Awareness: The case study of LLC TechnoStores | | Type de document : | texte imprimé | | Auteurs : | Assaad Abdelmoumen Djafri, Auteur ; منال ربوح, Directeur de thèse | | Editeur : | كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر | | Année de publication : | 2025 | | ISBN/ISSN/EAN : | TH/M5522 | | Langues : | Arabe | | Tags : | Integrated Digital Visibility, Brand Awareness, B2B Marketing, Mixed Methods Research, Website Strategy, User Experience, Search Engine Optimization (SEO), search-engine rankings, Social Media Engagement. | | Résumé : | This study investigates the effect of integrated digital presence encompassing website strategy and user experience, search engine optimization (SEO), social media presence, and targeted email marketing on B2B brand awareness, with TechnoStores as the target case.
A mixed-methods research design was employed quantitative data were collected from website analytics, search-engine rankings, social-media engagement rates, and email campaign metrics, and qualitative data were collected via in-depth interviews with managers and key B2B customers.
Before implementation, TechnoStores relied primarily on traditional marketing techniques such as trade shows and personal referrals. Baseline measurements indicated poor Internet visibility, low website traffic, moderate search-engine presence, and limited social-media activity. After the holistic digital strategy launched, website traffic and lead inquiries doubled, target keywords attained first-page search-engine rankings, social-media followers and engagement increased, and email campaigns experienced drastically better open and conversion rates. Interview feedback confirmed enhanced brand awareness, recognition, and perceived credibility among professional buyers.
The results show a strong positive relationship between integrated digital presence and brand awareness, validating that integrated digital efforts play a vital role in recall, recognition, and trust. The results provide managerial implications for B2B firms shifting from traditional marketing to an integrated digital presence, be sides theoretically and empirically adding to the literature in the fields of digital marketing and strategic brand management.
| | En ligne : | https://drive.google.com/file/d/16-C4s5eDDJTVIOhpErHCS-3XCKL_f2W9/view?usp=drive [...] |
An Applied Case Study on the Implementation of Integrated Digital Marketing Tools to Build Brand Awareness: The case study of LLC TechnoStores [texte imprimé] / Assaad Abdelmoumen Djafri, Auteur ; منال ربوح, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر, 2025. ISSN : TH/M5522 Langues : Arabe | Tags : | Integrated Digital Visibility, Brand Awareness, B2B Marketing, Mixed Methods Research, Website Strategy, User Experience, Search Engine Optimization (SEO), search-engine rankings, Social Media Engagement. | | Résumé : | This study investigates the effect of integrated digital presence encompassing website strategy and user experience, search engine optimization (SEO), social media presence, and targeted email marketing on B2B brand awareness, with TechnoStores as the target case.
A mixed-methods research design was employed quantitative data were collected from website analytics, search-engine rankings, social-media engagement rates, and email campaign metrics, and qualitative data were collected via in-depth interviews with managers and key B2B customers.
Before implementation, TechnoStores relied primarily on traditional marketing techniques such as trade shows and personal referrals. Baseline measurements indicated poor Internet visibility, low website traffic, moderate search-engine presence, and limited social-media activity. After the holistic digital strategy launched, website traffic and lead inquiries doubled, target keywords attained first-page search-engine rankings, social-media followers and engagement increased, and email campaigns experienced drastically better open and conversion rates. Interview feedback confirmed enhanced brand awareness, recognition, and perceived credibility among professional buyers.
The results show a strong positive relationship between integrated digital presence and brand awareness, validating that integrated digital efforts play a vital role in recall, recognition, and trust. The results provide managerial implications for B2B firms shifting from traditional marketing to an integrated digital presence, be sides theoretically and empirically adding to the literature in the fields of digital marketing and strategic brand management.
| | En ligne : | https://drive.google.com/file/d/16-C4s5eDDJTVIOhpErHCS-3XCKL_f2W9/view?usp=drive [...] |
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