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| Titre : | HALLIBURTON اثر تحلبلات البيانات الضخمة في تحقيق الميزة التنافسية من وجهة نظر العاملين شركة | | Type de document : | texte imprimé | | Auteurs : | اسمهان مزراقة خياطي, Auteur ; شيماء بوشارف, Auteur ; عز الدين عمران, Directeur de thèse | | Editeur : | كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر | | Année de publication : | 2025 | | ISBN/ISSN/EAN : | TH/M5320 | | Langues : | Arabe | | Tags : | Keywords: Big Data, Big Data Analytics, Competitive Advantage. | | Résumé : | ABSTRACT : The study aimed to analyze the impact of big data analytics on achieving
competitive advantage in Algerian economic institutions, through a field study on the
Haliburton company in Hassi Messaoud, using a questionnaire based on the Likert model for
a purposive sample consisting of 30 executives
.
The study adopted a descriptive approach and showed that big data, with its characteristics of
size, diversity, speed, and complexity, has become an important intangible asset that
enhances the competitiveness of institutions through a deeper understanding of the internal
and external environment, analysis of consumer behavior, improvement of efficiency, and
product customization | | En ligne : | https://drive.google.com/file/d/1gHBroubNocBmWcoC036vtpYQGIkDf3Bu/view?usp=drive [...] |
HALLIBURTON اثر تحلبلات البيانات الضخمة في تحقيق الميزة التنافسية من وجهة نظر العاملين شركة [texte imprimé] / اسمهان مزراقة خياطي, Auteur ; شيماء بوشارف, Auteur ; عز الدين عمران, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر, 2025. ISSN : TH/M5320 Langues : Arabe | Tags : | Keywords: Big Data, Big Data Analytics, Competitive Advantage. | | Résumé : | ABSTRACT : The study aimed to analyze the impact of big data analytics on achieving
competitive advantage in Algerian economic institutions, through a field study on the
Haliburton company in Hassi Messaoud, using a questionnaire based on the Likert model for
a purposive sample consisting of 30 executives
.
The study adopted a descriptive approach and showed that big data, with its characteristics of
size, diversity, speed, and complexity, has become an important intangible asset that
enhances the competitiveness of institutions through a deeper understanding of the internal
and external environment, analysis of consumer behavior, improvement of efficiency, and
product customization | | En ligne : | https://drive.google.com/file/d/1gHBroubNocBmWcoC036vtpYQGIkDf3Bu/view?usp=drive [...] |
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