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| Titre : | Routledge international handbook of consumer psychology | | Type de document : | texte imprimé | | Auteurs : | Cathrine V. Jansson-Boyd, Editeur scientifique ; Magdalena J. Zawisza, Editeur scientifique | | Mention d'édition : | 1st ed | | Editeur : | Routledge, Taylor & Francis Group | | Année de publication : | 2022 | | Importance : | 1 vol. (XVIII-729 p.) | | Présentation : | ill. | | Format : | 25 cm | | ISBN/ISSN/EAN : | 978-1-03-247708-4 | | Note générale : | Bibliogr. en fin de chapitres. Index | | Langues : | Anglais | | Index. décimale : | 658.8 Gestion de la distribution (Marketing) | | Résumé : | This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.
The book is divided into seven sections, offering a truly comprehensive reference work that covers:
The historical foundations of the discipline and the rise of globalization
The role of cognition and multisensory perception in consumers’ judgements
The social self, identity and well-being, including their relation to advertising
Social and cultural influences on consumption, including politics and religion
Decision making, attitudes and behaviorally based research
Sustainable consumption and the role of branding
The particularities of online settings in framing and affecting behavior
The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field. | | Note de contenu : | Part I: Introduction and cross-cultural research
1. The history of consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow
2. Cross-cultural consumption Susan Forquer Gupta
3. Globalization, branding and multicultural consumer behaviour Carlos J. Torelli and María Rodas
Part II: Consumer cognition and perception
4. Visual attention in consumer settings J. Wesley Hutchinson, Joy Lu and Evan Weingarten
5. Perception and consumption: Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd
6. The role of procedural knowledge in consumer judgement and decision making Robert S. Wyer, Jr.
7. Unconscious cognition effects in consumer research Claudiu V. Dimofte
8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research Dominika Maison and Aiden Gregg
Part III: Social perception, self, identity and well-being
9. The self in consumption Russell Belk
10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu
11. Social comparison processes in advertisement: On the relative sales-value of beauty Michael Häfner
12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle Magdalena J. Zawisza 13. Does size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs
14. The psychology of healthy eating Lara Spiteri-Cornish
Part IV: Social and cultural influences
15. Political marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman
16. Religion and consumer behaviour Elizabeth A. Minton and Lynn R. Kahle
17. The psychological consequences of money for economic and social relationships Tomasz Zaleskiewicz and Agata Gasiorowska
18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert
Part V: Decision making, attitudes and behavioural research
19. Framing effects in consumer judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke
20. Enhancing consumer behaviour with implementation intentions Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran
21. The elaboration likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo Briñol and Richard E. Petty
22. Transactions as tradeoffs between costs and benefits Bernadette Kamleitner and Ruta Ruzeviciute
23. Naïve theories about marketing and consumption in consumer inference Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes
24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova
25. Sex drive and consumer decision making Rui Chen and Maggie Wenjing Liu
26. Ageing and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter and Carolyn Yoon
Part VI: Products, branding preferences and sustainability
27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton
28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport Margareta Friman and Tommy Gärling
29. The psychology of branding Arnd Florack and Johanna Palcu
30. Aesthetics: Antecedents, underlying processes and behavioural consequences Martin Reimann and C. Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill
Part VII: Internet and electronic media
32. Novel phenomena, evolving frameworks: Exploring social influence in the online world Rebecca Walker Reczek and Cait Lamberton
33. Representations of race, gender, and sexual orientation in gaming content Melody A. Stotler and Karen E. Dill-Shackleford
34. Personality-customized advertising in the digital environment Sandra Matz
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Routledge international handbook of consumer psychology [texte imprimé] / Cathrine V. Jansson-Boyd, Editeur scientifique ; Magdalena J. Zawisza, Editeur scientifique . - 1st ed . - London ; New York : Routledge, Taylor & Francis Group, 2022 . - 1 vol. (XVIII-729 p.) : ill. ; 25 cm. ISBN : 978-1-03-247708-4 Bibliogr. en fin de chapitres. Index Langues : Anglais | Index. décimale : | 658.8 Gestion de la distribution (Marketing) | | Résumé : | This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.
The book is divided into seven sections, offering a truly comprehensive reference work that covers:
The historical foundations of the discipline and the rise of globalization
The role of cognition and multisensory perception in consumers’ judgements
The social self, identity and well-being, including their relation to advertising
Social and cultural influences on consumption, including politics and religion
Decision making, attitudes and behaviorally based research
Sustainable consumption and the role of branding
The particularities of online settings in framing and affecting behavior
The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field. | | Note de contenu : | Part I: Introduction and cross-cultural research
1. The history of consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow
2. Cross-cultural consumption Susan Forquer Gupta
3. Globalization, branding and multicultural consumer behaviour Carlos J. Torelli and María Rodas
Part II: Consumer cognition and perception
4. Visual attention in consumer settings J. Wesley Hutchinson, Joy Lu and Evan Weingarten
5. Perception and consumption: Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd
6. The role of procedural knowledge in consumer judgement and decision making Robert S. Wyer, Jr.
7. Unconscious cognition effects in consumer research Claudiu V. Dimofte
8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research Dominika Maison and Aiden Gregg
Part III: Social perception, self, identity and well-being
9. The self in consumption Russell Belk
10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu
11. Social comparison processes in advertisement: On the relative sales-value of beauty Michael Häfner
12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle Magdalena J. Zawisza 13. Does size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs
14. The psychology of healthy eating Lara Spiteri-Cornish
Part IV: Social and cultural influences
15. Political marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman
16. Religion and consumer behaviour Elizabeth A. Minton and Lynn R. Kahle
17. The psychological consequences of money for economic and social relationships Tomasz Zaleskiewicz and Agata Gasiorowska
18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert
Part V: Decision making, attitudes and behavioural research
19. Framing effects in consumer judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke
20. Enhancing consumer behaviour with implementation intentions Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran
21. The elaboration likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo Briñol and Richard E. Petty
22. Transactions as tradeoffs between costs and benefits Bernadette Kamleitner and Ruta Ruzeviciute
23. Naïve theories about marketing and consumption in consumer inference Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes
24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova
25. Sex drive and consumer decision making Rui Chen and Maggie Wenjing Liu
26. Ageing and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter and Carolyn Yoon
Part VI: Products, branding preferences and sustainability
27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton
28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport Margareta Friman and Tommy Gärling
29. The psychology of branding Arnd Florack and Johanna Palcu
30. Aesthetics: Antecedents, underlying processes and behavioural consequences Martin Reimann and C. Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill
Part VII: Internet and electronic media
32. Novel phenomena, evolving frameworks: Exploring social influence in the online world Rebecca Walker Reczek and Cait Lamberton
33. Representations of race, gender, and sexual orientation in gaming content Melody A. Stotler and Karen E. Dill-Shackleford
34. Personality-customized advertising in the digital environment Sandra Matz
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