|
| Titre : | Integrated Digital Marketing in Practice | | Type de document : | texte imprimé | | Auteurs : | Andrew Corcoran, Auteur | | Mention d'édition : | 1 Edition. | | Editeur : | Cambridge University Press | | Année de publication : | 2023 | | Importance : | 322p | | Format : | 24cm | | ISBN/ISSN/EAN : | 978-1-00-920437-8 | | Note générale : | Includes bibliographical references.
| | Langues : | Anglais | | Tags : | Internet marketing, Business and Management,Entrepreneurship and Innovation,Marketing | | Index. décimale : | 658.8 Gestion de la distribution (Marketing) | | Résumé : | Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. | | Note de contenu : | 1 - Origins
pp 1-30
2 - Insights
pp 31-62
3 - The Big Picture
pp 63-98
4 - The Digital Customer
pp 99-131
5 - Digital Relationships and the Customer Experience
pp 132-165
6 - Digital Marketing Networks and Partnerships
pp 166-196
7 - Promotion in a Complex Online Environment
pp 197-233
8 - Digitally Enabled Creativity and Innovation
pp 234-266
9 - Emerging Challenges and Opportunities
pp 267-294
10 - Working in Digital Marketing
pp 295-309
Index |
Integrated Digital Marketing in Practice [texte imprimé] / Andrew Corcoran, Auteur . - 1 Edition. . - New York, NY : Cambridge University Press, 2023 . - 322p ; 24cm. ISBN : 978-1-00-920437-8 Includes bibliographical references.
Langues : Anglais | Tags : | Internet marketing, Business and Management,Entrepreneurship and Innovation,Marketing | | Index. décimale : | 658.8 Gestion de la distribution (Marketing) | | Résumé : | Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. | | Note de contenu : | 1 - Origins
pp 1-30
2 - Insights
pp 31-62
3 - The Big Picture
pp 63-98
4 - The Digital Customer
pp 99-131
5 - Digital Relationships and the Customer Experience
pp 132-165
6 - Digital Marketing Networks and Partnerships
pp 166-196
7 - Promotion in a Complex Online Environment
pp 197-233
8 - Digitally Enabled Creativity and Innovation
pp 234-266
9 - Emerging Challenges and Opportunities
pp 267-294
10 - Working in Digital Marketing
pp 295-309
Index |
|  |
Faire une suggestion Affiner la recherche Interroger des sources externesIntegrated Digital Marketing in Practice / Andrew Corcoran
