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| Titre : | اثر سياسات المزيج التسويقي لخدمة النقل على سلوك الأفراد في المجتمع : دراسة حالة مؤسسة سيترام سطيف | | Type de document : | texte imprimé | | Auteurs : | جليد محمد عبد الوهاب, Auteur ; جعفري بثينة, Auteur ; عبد العزيز سبتي, Directeur de thèse | | Editeur : | كلية العلوم الاقتصادية و العلوم التجارية وعلوم التسيير | | Année de publication : | 2023 | | Importance : | 148ص | | ISBN/ISSN/EAN : | TH/M4419 | | Note générale : | المذكرة في شكل الكتروني فقط | | Langues : | Arabe | | Tags : | marketing mix of transport service, consumer behavior, transport marketing. | | Résumé : | Abstract
The aim of this study was to find out the impact of the elements of the marketing mix supported by the transport service on the behavior of individuals "users of the Setif tramway".Where the descriptive analytical approach was followed in order to address the problem of the study, and a combination of the questionnaire and interview tools was relied on, where the interview was directed to the (responsible for the marketing department at Setram Setif, as for the questionnaire was electronically individuals using tramway to move, for a sample of 150 people, and then processing the data obtained using a number of statistical methods of the spss program, and this study obtained a set of results that the politics of the marketing mix has a great impact on the behavior of individuals .
| | En ligne : | https://drive.google.com/file/d/1HZNTbyqg8wDGPSQV1Tt0y2BfO7YLKTQV/view?usp=drive [...] |
اثر سياسات المزيج التسويقي لخدمة النقل على سلوك الأفراد في المجتمع : دراسة حالة مؤسسة سيترام سطيف [texte imprimé] / جليد محمد عبد الوهاب, Auteur ; جعفري بثينة, Auteur ; عبد العزيز سبتي, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية و العلوم التجارية وعلوم التسيير, 2023 . - 148ص. ISSN : TH/M4419 المذكرة في شكل الكتروني فقط Langues : Arabe | Tags : | marketing mix of transport service, consumer behavior, transport marketing. | | Résumé : | Abstract
The aim of this study was to find out the impact of the elements of the marketing mix supported by the transport service on the behavior of individuals "users of the Setif tramway".Where the descriptive analytical approach was followed in order to address the problem of the study, and a combination of the questionnaire and interview tools was relied on, where the interview was directed to the (responsible for the marketing department at Setram Setif, as for the questionnaire was electronically individuals using tramway to move, for a sample of 150 people, and then processing the data obtained using a number of statistical methods of the spss program, and this study obtained a set of results that the politics of the marketing mix has a great impact on the behavior of individuals .
| | En ligne : | https://drive.google.com/file/d/1HZNTbyqg8wDGPSQV1Tt0y2BfO7YLKTQV/view?usp=drive [...] |
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