مرحبا بكم في الفهرس الإلكتروني على الخط المباشر لمكتبة كلية العلوم الاقتصادية و التجارية و علوم التسيير بجامعة فرحات عباس سطيف1 الجزائر

Marketing Research / David A. Aaker

Public ISBD Titre : Marketing Research Type de document : texte imprimé Auteurs : David A. Aaker, Auteur Editeur : New Jersey : Wiley and sons Année de publication : 2012 ISBN/ISSN/EAN : 978-0-470-52461-9 Langues : Français Tags : Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro–micro–macro" in design, and fitting for students in the intermediate or advanced courses, this highly–regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more Marketing Research [texte imprimé] / David A. Aaker, Auteur . - New Jersey (New Jersey) : Wiley and sons, 2012. ISBN : 978-0-470-52461-9 Langues : Français Tags : Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro–micro–macro" in design, and fitting for students in the intermediate or advanced courses, this highly–regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more

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A/ 5147	Livre	مكتبة مدارس الدكتوراه	كتب باللغة الفرنسية لمكتبة مدارس الدكتوراه	Sorti jusqu'au 16/10/2025
A/ 5147	Livre	مكتبة مدارس الدكتوراه	كتب باللغة الفرنسية لمكتبة مدارس الدكتوراه	Disponible

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