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| Titre : | دور التحول نحو التسويق الرقمي على تنافسية المؤسسات المالية : دراسة حالة مجموعة موظفي بنك tRUST BANK فرع سطيف | | Type de document : | texte imprimé | | Auteurs : | رملي، احمد حبيب الرحمان, Auteur ; عبد الرزاق بوكراع, Auteur | | Editeur : | كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة سطيف 1 | | Année de publication : | 2023 | | Importance : | 120ص | | ISBN/ISSN/EAN : | TH/M4191 | | Note générale : | نسخة الكترونية فقط | | Langues : | Arabe | | Tags : | Digital marketing, competitiveness, elements of the digital marketing mix. | | Résumé : | Resume:
Tremendous developments have taken place in the field of information and communication technology, especially the development of Internet technology, which has affected all aspects of human life and created a wide space for interaction between different cultures and civilizations. The ability to ensure its chances of survival and continuity, which relate to the degree of response of the enterprise to its environment. Digital marketing has become one of the main methods and pillars for building the competitive advantage of the organization, and it is considered a strategic choice to achieve its goals. Therefore, the purpose of conducting this study is to clarify the impact of digital marketing on the competitiveness of organizations through an applied research conducted in the Setif branch of Bank Trust based on the results of the questionnaire and the use of various statistical methods.
| | En ligne : | https://drive.google.com/file/d/1ow1NtYOTuBXu9X_632ndaiV7OKajYoUA/view?usp=drive [...] |
دور التحول نحو التسويق الرقمي على تنافسية المؤسسات المالية : دراسة حالة مجموعة موظفي بنك tRUST BANK فرع سطيف [texte imprimé] / رملي، احمد حبيب الرحمان, Auteur ; عبد الرزاق بوكراع, Auteur . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة سطيف 1, 2023 . - 120ص. ISSN : TH/M4191 نسخة الكترونية فقط Langues : Arabe | Tags : | Digital marketing, competitiveness, elements of the digital marketing mix. | | Résumé : | Resume:
Tremendous developments have taken place in the field of information and communication technology, especially the development of Internet technology, which has affected all aspects of human life and created a wide space for interaction between different cultures and civilizations. The ability to ensure its chances of survival and continuity, which relate to the degree of response of the enterprise to its environment. Digital marketing has become one of the main methods and pillars for building the competitive advantage of the organization, and it is considered a strategic choice to achieve its goals. Therefore, the purpose of conducting this study is to clarify the impact of digital marketing on the competitiveness of organizations through an applied research conducted in the Setif branch of Bank Trust based on the results of the questionnaire and the use of various statistical methods.
| | En ligne : | https://drive.google.com/file/d/1ow1NtYOTuBXu9X_632ndaiV7OKajYoUA/view?usp=drive [...] |
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