A partir de cette page vous pouvez :
| Retourner au premier écran avec les catégories... |
Détail de l'auteur
Auteur هباش، فارس |
Documents disponibles écrits par cet auteur
Faire une suggestion Affiner la recherche Interroger des sources externes
Titre : Les nouvelles stratégies d’internalisation des petites et moyennes entreprises : étude de cas de quelques entreprises Algériennes et Française Type de document : texte imprimé Auteurs : RIDA Chahinez, Auteur ; هباش، فارس, Directeur de thèse Editeur : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر Année de publication : 2026 ISBN/ISSN/EAN : TH/70 Langues : Arabe Tags : Internationalisation, PME, Stratégies d’entrée, Écosystèmes entrepreneuriaux, Algérie, France, Innovation, Numérique, Réseaux d’affaires, Born global, Pays émergents, Apprentissage organisationnel
Internationalization, SMEs, Market entry strategies, Entrepreneurial ecosystems, Algeria, France, Innovation, Digital transformation, Business networks, Born global, Emerging economies, Organizational learningRésumé : Cette thèse s’intéresse aux nouvelles dynamiques d’internationalisation des petites et moyennes entreprises (PME) dans un contexte économique mondial en mutation. À travers une étude comparative entre des PME algériennes et françaises, elle analyse les stratégies mises en œuvre, les facteurs influençant leur succès à l’international, ainsi que les obstacles rencontrés dans chaque environnement.
L’étude repose sur une approche qualitative, fondée sur des entretiens semi-directifs et des études de cas approfondies. Les résultats révèlent que les PME françaises disposent généralement d’un écosystème d’appui structuré et stable, favorisant des démarches proactives d’internationalisation (exportation directe, filiales, partenariats stratégiques). À l’inverse, les PME algériennes, bien qu’évoluant dans un cadre institutionnel plus contraignant, développent des approches plus opportunistes, souvent basées sur les ressources disponibles, le numérique, et des réseaux informels.
La thèse met en évidence l’émergence de stratégies hybrides et flexibles, combinant solutions numériques, alliances stratégiques, réseaux internationaux et adaptation rapide aux marchés. Elle souligne également le rôle clé du dirigeant, de l’innovation, et de l’apprentissage organisationnel dans la réussite à l’international.
Enfin, le travail propose des recommandations pratiques pour les PME, les décideurs publics et les structures d’accompagnement, et ouvre plusieurs pistes pour des recherches futures portant sur les PME des pays émergents et l’impact des technologies émergentes.
Abstract
This thesis examines the new internationalization strategies adopted by small and medium-sized enterprises (SMEs) in a changing global economic environment. Through a comparative case study of Algerian and French SMEs, the research analyzes the approaches used to enter foreign markets, the factors that drive success, and the challenges specific to each national context.
The study follows a qualitative methodology based on semi-structured interviews and in-depth case analyses. Findings show that French SMEs benefit from a supportive and structured ecosystem, enabling them to adopt proactive and diversified internationalization strategies (direct exports, subsidiaries, strategic alliances).
In contrast, Algerian SMEs operate in a more constrained institutional environment, leading them to pursue more opportunistic strategies, often driven by available resources, digital tools, and informal networks.
The thesis highlights the emergence of hybrid and flexible strategies, blending digitalization, strategic partnerships, international networks, and rapid market adaptation. It also underlines the critical role played by the entrepreneur, innovation capacity, and organizational learning in successful international expansion.
Finally, this research offers practical recommendations for SMEs, public policy-makers, and support institutions, and proposes future research directions, particularly concerning emerging economies and the impact of digital and technological innovations on SME internationalization.
En ligne : https://drive.google.com/file/d/1Pu9G3k1tig9h2MVgCsB0ymiBfIhd0ykx/view?usp=drive [...] Les nouvelles stratégies d’internalisation des petites et moyennes entreprises : étude de cas de quelques entreprises Algériennes et Française [texte imprimé] / RIDA Chahinez, Auteur ; هباش، فارس, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر, 2026.
ISSN : TH/70
Langues : Arabe
Tags : Internationalisation, PME, Stratégies d’entrée, Écosystèmes entrepreneuriaux, Algérie, France, Innovation, Numérique, Réseaux d’affaires, Born global, Pays émergents, Apprentissage organisationnel
Internationalization, SMEs, Market entry strategies, Entrepreneurial ecosystems, Algeria, France, Innovation, Digital transformation, Business networks, Born global, Emerging economies, Organizational learningRésumé : Cette thèse s’intéresse aux nouvelles dynamiques d’internationalisation des petites et moyennes entreprises (PME) dans un contexte économique mondial en mutation. À travers une étude comparative entre des PME algériennes et françaises, elle analyse les stratégies mises en œuvre, les facteurs influençant leur succès à l’international, ainsi que les obstacles rencontrés dans chaque environnement.
L’étude repose sur une approche qualitative, fondée sur des entretiens semi-directifs et des études de cas approfondies. Les résultats révèlent que les PME françaises disposent généralement d’un écosystème d’appui structuré et stable, favorisant des démarches proactives d’internationalisation (exportation directe, filiales, partenariats stratégiques). À l’inverse, les PME algériennes, bien qu’évoluant dans un cadre institutionnel plus contraignant, développent des approches plus opportunistes, souvent basées sur les ressources disponibles, le numérique, et des réseaux informels.
La thèse met en évidence l’émergence de stratégies hybrides et flexibles, combinant solutions numériques, alliances stratégiques, réseaux internationaux et adaptation rapide aux marchés. Elle souligne également le rôle clé du dirigeant, de l’innovation, et de l’apprentissage organisationnel dans la réussite à l’international.
Enfin, le travail propose des recommandations pratiques pour les PME, les décideurs publics et les structures d’accompagnement, et ouvre plusieurs pistes pour des recherches futures portant sur les PME des pays émergents et l’impact des technologies émergentes.
Abstract
This thesis examines the new internationalization strategies adopted by small and medium-sized enterprises (SMEs) in a changing global economic environment. Through a comparative case study of Algerian and French SMEs, the research analyzes the approaches used to enter foreign markets, the factors that drive success, and the challenges specific to each national context.
The study follows a qualitative methodology based on semi-structured interviews and in-depth case analyses. Findings show that French SMEs benefit from a supportive and structured ecosystem, enabling them to adopt proactive and diversified internationalization strategies (direct exports, subsidiaries, strategic alliances).
In contrast, Algerian SMEs operate in a more constrained institutional environment, leading them to pursue more opportunistic strategies, often driven by available resources, digital tools, and informal networks.
The thesis highlights the emergence of hybrid and flexible strategies, blending digitalization, strategic partnerships, international networks, and rapid market adaptation. It also underlines the critical role played by the entrepreneur, innovation capacity, and organizational learning in successful international expansion.
Finally, this research offers practical recommendations for SMEs, public policy-makers, and support institutions, and proposes future research directions, particularly concerning emerging economies and the impact of digital and technological innovations on SME internationalization.
En ligne : https://drive.google.com/file/d/1Pu9G3k1tig9h2MVgCsB0ymiBfIhd0ykx/view?usp=drive [...] Exemplaires
Cote Support Localisation Section Disponibilité TH/70 مذكرة مكتبة الكلية أطروحات الدكتوراه لمكتبة الكلية Exclu du prêt social media's role in building and improving the company's image / ايمان زكريا بن معيزة
![]()
Titre : social media's role in building and improving the company's image Type de document : texte imprimé Auteurs : ايمان زكريا بن معيزة, Auteur ; هباش، فارس, Directeur de thèse Editeur : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة سطيف 1 Année de publication : 2023 Importance : 129ص ISBN/ISSN/EAN : TH/M4578 Note générale : نسخة الكترونية فقط Langues : Arabe social media's role in building and improving the company's image [texte imprimé] / ايمان زكريا بن معيزة, Auteur ; هباش، فارس, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة سطيف 1, 2023 . - 129ص.
ISSN : TH/M4578
نسخة الكترونية فقط
Langues : Arabe
Titre : The Impact of Social Media Engagement on Enhancing Brand Loyalty Across Platforms Type de document : texte imprimé Auteurs : SEBIA, Riadh, Auteur ; هباش، فارس, Directeur de thèse Editeur : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر Année de publication : 2025 ISBN/ISSN/EAN : TH/M5443 Langues : Arabe Résumé : This study investigated the relationship between social media engagement and brand loyalty across different platforms with a particular focus on how various types of engagement behaviors—ranging from passive likes to active user-generated content—contributes to brand attachment and repeat purchase intentions. Drawing on both the Uses and Gratifications Theory and the Technology Acceptance Model, the research explored how content type, user interaction styles, and platform-specific features influence brand loyalty outcomes. Based on the analysis of the collected data, the findings confirm the main hypothesis that interactive forms of social media engagement—such as comments, shares, and user-generated content—exert a significantly stronger positive impact on brand loyalty compared to passive forms of engagement like likes or views. The results indicate that consumers who actively engage with brands through participatory actions demonstrate higher levels of emotional connection, trust, and long-term commitment. This suggests that brands aiming to build and sustain loyalty should prioritize strategies that encourage meaningful two-way interactions rather than focusing solely on metrics of passive engagement. The findings confirmed Hypothesis 1 (H1): active forms of engagement, such as commenting on brand content and generating user-created material (e.g., reviews, photos), had a stronger positive impact on brand loyalty than more passive behaviors like merely liking posts or viewing content. Respondents who actively engaged with brands demonstrated higher emotional connection, trust, and a greater likelihood of continued patronage. Hypothesis 2 (H2) was also supported: the effectiveness of engagement types varied significantly across platforms. Instagram and YouTube were found to be especially effective in fostering brand loyalty due to their strong emphasis on visual storytelling and interaction through comments, reels, and video content. In contrast, platforms like Twitter/X, with their fast-paced and concise communication style, were less influential in generating sustained loyalty. Hypothesis 3 (H3) was confirmed as well: the relationship between social media engagement and brand loyalty was moderated by platform-specific features and user behavior. Algorithms, content formats (e.g., short videos vs. text updates), and demographic differences (e.g., age group preferences) played a crucial role in shaping engagement outcomes. For instance, younger users preferred TikTok and Instagram reels for brand interaction, while older users leaned toward Facebook communities and long-form YouTube content. Recommendations For marketers and brands, the study emphasizes the need to prioritize active engagement strategies. Encouraging user-generated content, responding to comments, and hosting interactive campaigns (e.g., polls, contests) can foster stronger emotional bonds and long-term loyalty. Visual content, particularly videos and stories, should be central to engagement strategies as they were consistently preferred by users across platforms. Platform strategists should tailor engagement techniques based on each platform’s strengths where leverage influencer partnerships and visually rich stories should be for Instagram. On YouTube, use tutorials and storytelling formats. For Facebook, foster brand communities and use interactive posts. On TikTok, emphasize short-form, relatable content that aligns with trending challenges. To maximize engagement for brand loyalty, brands should: • Develop platform-specific content tailored to audience preferences and interaction habits. • Focus on emotional storytelling, authenticity, and responsiveness. • Use analytics to monitor engagement types and optimize for high-performing content. • Encourage two-way communication to build trust and long-term commitment. This research contributes to a deeper understanding of how digital engagement translates into customer loyalty. As social media continues to evolve, brands that adapt to platform dynamics and user expectations will be better positioned to cultivate lasting relationships and competitive advantage in the marketplace. En ligne : https://drive.google.com/file/d/1iJsCl7Z8YLT_AgSMvK1AgO2YVEkZ6u7G/view?usp=drive [...] The Impact of Social Media Engagement on Enhancing Brand Loyalty Across Platforms [texte imprimé] / SEBIA, Riadh, Auteur ; هباش، فارس, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة فرحات عباس سطيف1 الجزائر, 2025.
ISSN : TH/M5443
Langues : Arabe
Résumé : This study investigated the relationship between social media engagement and brand loyalty across different platforms with a particular focus on how various types of engagement behaviors—ranging from passive likes to active user-generated content—contributes to brand attachment and repeat purchase intentions. Drawing on both the Uses and Gratifications Theory and the Technology Acceptance Model, the research explored how content type, user interaction styles, and platform-specific features influence brand loyalty outcomes. Based on the analysis of the collected data, the findings confirm the main hypothesis that interactive forms of social media engagement—such as comments, shares, and user-generated content—exert a significantly stronger positive impact on brand loyalty compared to passive forms of engagement like likes or views. The results indicate that consumers who actively engage with brands through participatory actions demonstrate higher levels of emotional connection, trust, and long-term commitment. This suggests that brands aiming to build and sustain loyalty should prioritize strategies that encourage meaningful two-way interactions rather than focusing solely on metrics of passive engagement. The findings confirmed Hypothesis 1 (H1): active forms of engagement, such as commenting on brand content and generating user-created material (e.g., reviews, photos), had a stronger positive impact on brand loyalty than more passive behaviors like merely liking posts or viewing content. Respondents who actively engaged with brands demonstrated higher emotional connection, trust, and a greater likelihood of continued patronage. Hypothesis 2 (H2) was also supported: the effectiveness of engagement types varied significantly across platforms. Instagram and YouTube were found to be especially effective in fostering brand loyalty due to their strong emphasis on visual storytelling and interaction through comments, reels, and video content. In contrast, platforms like Twitter/X, with their fast-paced and concise communication style, were less influential in generating sustained loyalty. Hypothesis 3 (H3) was confirmed as well: the relationship between social media engagement and brand loyalty was moderated by platform-specific features and user behavior. Algorithms, content formats (e.g., short videos vs. text updates), and demographic differences (e.g., age group preferences) played a crucial role in shaping engagement outcomes. For instance, younger users preferred TikTok and Instagram reels for brand interaction, while older users leaned toward Facebook communities and long-form YouTube content. Recommendations For marketers and brands, the study emphasizes the need to prioritize active engagement strategies. Encouraging user-generated content, responding to comments, and hosting interactive campaigns (e.g., polls, contests) can foster stronger emotional bonds and long-term loyalty. Visual content, particularly videos and stories, should be central to engagement strategies as they were consistently preferred by users across platforms. Platform strategists should tailor engagement techniques based on each platform’s strengths where leverage influencer partnerships and visually rich stories should be for Instagram. On YouTube, use tutorials and storytelling formats. For Facebook, foster brand communities and use interactive posts. On TikTok, emphasize short-form, relatable content that aligns with trending challenges. To maximize engagement for brand loyalty, brands should: • Develop platform-specific content tailored to audience preferences and interaction habits. • Focus on emotional storytelling, authenticity, and responsiveness. • Use analytics to monitor engagement types and optimize for high-performing content. • Encourage two-way communication to build trust and long-term commitment. This research contributes to a deeper understanding of how digital engagement translates into customer loyalty. As social media continues to evolve, brands that adapt to platform dynamics and user expectations will be better positioned to cultivate lasting relationships and competitive advantage in the marketplace. En ligne : https://drive.google.com/file/d/1iJsCl7Z8YLT_AgSMvK1AgO2YVEkZ6u7G/view?usp=drive [...]
Titre : أثر التسويق الالكتروني على جودة الخدمات السياحية : دراسة اسقاطية لاثر التسويق الالكتروني على جودة الخدمات السياحية على ضوء بعض الدراسات السابقة Type de document : texte imprimé Auteurs : هباش، فارس, Directeur de thèse ; مريم ساطة, Auteur Editeur : كلية العلوم الاقتصادية و العلوم التجارية وعلوم التسيير Année de publication : 2020 Importance : 125ص Format : 30 سم ISBN/ISSN/EAN : TH/M2778 Langues : Arabe En ligne : https://drive.google.com/file/d/1ezU6-U6HxKuXbgTotIJ3D4cyYsvpDejt/view?usp=shari [...] أثر التسويق الالكتروني على جودة الخدمات السياحية : دراسة اسقاطية لاثر التسويق الالكتروني على جودة الخدمات السياحية على ضوء بعض الدراسات السابقة [texte imprimé] / هباش، فارس, Directeur de thèse ; مريم ساطة, Auteur . - [S.l.] : كلية العلوم الاقتصادية و العلوم التجارية وعلوم التسيير, 2020 . - 125ص ; 30 سم.
ISSN : TH/M2778
Langues : Arabe
En ligne : https://drive.google.com/file/d/1ezU6-U6HxKuXbgTotIJ3D4cyYsvpDejt/view?usp=shari [...] Exemplaires
Cote Support Localisation Section Disponibilité م2/ 2778 مذكرة مكتبة مدارس الدكتوراه مذكرات الماستر Exclu du prêt أثر جودة الموقع الإلكتروني في تحقيق القيمة المدركة لدى الزبون / صحراوي، فاطمة الزهراء
Titre : أثر جودة الموقع الإلكتروني في تحقيق القيمة المدركة لدى الزبون : دراسة عينة من زبائن مؤسسة اتصالات جزائر - سطيف Type de document : texte imprimé Auteurs : صحراوي، فاطمة الزهراء, Auteur ; مولاي، سعيدة, Auteur ; هباش، فارس, Directeur de thèse Editeur : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة سطيف 1 Année de publication : 2021 Importance : 124 ص Format : 30 سم ISBN/ISSN/EAN : TH/M3274 Langues : Arabe أثر جودة الموقع الإلكتروني في تحقيق القيمة المدركة لدى الزبون : دراسة عينة من زبائن مؤسسة اتصالات جزائر - سطيف [texte imprimé] / صحراوي، فاطمة الزهراء, Auteur ; مولاي، سعيدة, Auteur ; هباش، فارس, Directeur de thèse . - [S.l.] : كلية العلوم الاقتصادية والتجارية وعلوم التسيير جامعة سطيف 1, 2021 . - 124 ص ; 30 سم.
ISSN : TH/M3274
Langues : ArabeRéservation
Réserver ce document
Exemplaires
Cote Support Localisation Section Disponibilité م2/ 3274 مذكرة مكتبة مدارس الدكتوراه مذكرات الماستر Disponible Permalinkأثر الكلمة المنطوقة عبر مواقع التواصل الإجتماعي على اتخاذ قرار الشراء للمستهلك الجزائري / إيمان مساوي
![]()
PermalinkPermalinkPermalinkإدارة العلاقة مع العملاء كمدخل استراتيجي لتحقيق الميزة التنافسية في المؤسسة / راقية عبيد
Permalinkالإعتماد المستندي ودوره في تمويل وتطوير التجارة الخارجية / راس العين، معاذ
PermalinkPermalinkالتسويق كمدخل استراتيجي في بناء وتعظيم المزايا التنافسية للمؤسسات الصغيرة والمتوسطة للرفع من قدرتها على التمويل الذاتي / هباش، فارس
![]()
Permalinkالدور الوسيط للتوجه الإستباقي في تحسين الأداء التنافسي بناء على المعرفة السوقية / بن ميهوب، أمينة
Permalinkالمعاملات المالية في التجارة الخارجية / ونسة، كنزة
Permalinkتأثير الإبتكار في الصناعة السياحية على سلوك السائح الجزائري محاولة بناء نمودج على ضوء تجارب عالية رائدة / حنان عقون
Permalinkدور استخدام أدوات السياسة النقدية في ضبط حجم الكتلة النقدية المتدوالة / بن ناصر، زهية
Permalinkدور الإعلان الالكتروني في تحقيق الجذب السياحي / كوثر عيشور
Permalinkدور البنوك الإسلامية في تمويل وتنمية المؤسسات الصغيرة والمتوسطة / بوقرة، زهر الدين
Permalinkدور التسويق الداخلي في تعزيز المكانة الدهنية للخدمات البنكية / أعراب عمورات
Permalinkدور الجماعات المرجعية في تقليل المخاطر المدركة نحو السياحة المحلية / رندة تباني
Permalinkسياسة المزيج التسويقي في المؤسسات الصغيرة والمتوسطة / هباش، فارس
![]()
Permalinkفعالية الإعتماد المستندي كوسيلة لتمويل التجارة الخارجية / تسعديت ارغيب
Permalinkمجلة العلوم الإقتصادية وعلوم التسيير, د/01 - ع14. دراسة تحليلية للعلاقة والأثر المتبادل بين الكتلة النقدية وسعر الصرف / هباش، فارس
Permalinkملتقى حول الأزمة المالية والإقتصادية الدولية والحوكمة العالمية, ب/192. دور التدقيق الإجتماعي في إطار الحوكمة المسؤولة اجتماعيا في ظل الإنفتاح الخارجي / سكاك، مراد
Permalink



